Also From This Campaign 3
Description
Print advertisement created by McCann, Finland for HIV-Foundation, within the category: Public Interest, NGO.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Jari Riihimäki
Additional credits: Piia Seppälä, Kim Takala
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Jari Riihimäki
Additional credits: Piia Seppälä, Kim Takala
Feb 14, 2012 - 14:09Tom Megginson
Question for any LGBTQ adpeople among you:
Creative Director at Acart Communications
Jul 16, 2012 - 12:04mehmety
i think there are couple of reasons why there is an anal version:
-the ratio of gay men who are diagnosed with HIV is higher than heterosexual men
-Anal sex carries higher risk of receiving infection for women or men than vaginal or oral sex (so there could be a version for women as well)
-So it obviously gets a better attraction of a gay man which helps creating a stronger awareness for the gay community
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