Grim Reaper

Campaign
Agency Network: 
Published/Aired: 
January 2012
Hit Mosquito Killer:  Grim Reaper

Description

Print advertisement created by Lowe, India for Hit Mosquito Killer, within the category: House, Garden.

Caption

Kill the mosquito before it kills you

Advertising Agency: Lowe Lintas, India, Mumbai
Creative Directors: Ashwin Varkey, Jaywant Dabolkar
Art Directors: Sebastian Gonsalves Prashant Chowgule
Copywriters: Carlos Periera, Tanvi Phadke
Illustrator: Prashant Chowgule
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Roger Keynes's picture

Spectacular fail! Which, in a way, is good. ;)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

clearsky1989's picture

Beware of the mosquito, the agent of death. Fantastic. Better execution would have worked

clearsky1989
Activity Score 427
Copywriter at Grey
Hadrons's picture

What a different reality those people live in . Scary & effective.

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

lakshmi narasimha murthy's picture

different approach

lakshmi narasim...
Activity Score 64
Art Director at Hyderabad, INDIA
MicheleVirgilio's picture

nice

MicheleVirgilio
Activity Score 2569
kleenex's picture

not really working for me.

kleenex
Activity Score 57557
Web Designer/Developer
simonds08's picture

aside from it being more literal (in that malaria can actually kill you) this approach has been done before. the whole eat or be eaten, kill them before they get you, stop the problem at the source thing is getting pretty used.

simonds08
Activity Score 550
ishiboy's picture

Agent of death? Done to death.

ishiboy
Activity Score 485
Creative Director at Mumbai, India
iambusy's picture

wont work much in india though...

iambusy
Activity Score 2213
Copywriter |

busy.

Abhishek Parikh's picture

I like the idea... am still thinking about the art.

Abhishek Parikh
Activity Score 548
avinash.srivastava's picture

nice

avinash.srivastava
Activity Score 26
Art Director
cvchitale's picture

avg copy....way above avg Artwork
1 for copy 8 for art

cvchitale
Activity Score 1412
Copywriter
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