Log in to post comments

Highest Rated

ragecg's picture

I hate to say it, but I don't get it either.

Having said that, I'm not the target audience, so the association of 40 Hiroshimas = clean water is lost to me.

Is water that bad in Hiroshima?

ragecg
Activity Score 73
iT-iS-i's picture

PERSONS? Lil typo maybe, but then again it is from France so.... Why would you link hiroshima to drinking water though?
Who turned the world upside down?

iT-iS-i
Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

andrej dwin's picture

well, maybe because it shows very clearly, interestingly and strongly how serious the problem is (one people hardly are even aware of).
and don't be so arrogant about the translation. or would you prefer to read it in French?

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

teenie's picture

Good point - people are doing their best to translate their work. As long as you get the idea, that should be enough.

teenie
Activity Score 1886
Copywriter
FlyingDogs's picture

Wow! These clearly bring out the seriousness of the issue!

FlyingDogs
Activity Score 964
Copywriter
ragecg's picture

I hate to say it, but I don't get it either.

Having said that, I'm not the target audience, so the association of 40 Hiroshimas = clean water is lost to me.

Is water that bad in Hiroshima?

ragecg
Activity Score 73
CND's picture

i'm no scholar but i think the message is non-drinking water (ie polluted water) kills the equivalent of the amount of people that died in hiroshima multiplied by 40. the other ad, titanic deaths plus 911 death total multiplied by 2000. seems fairly simple to me.

not a big fan of these but must say, if you have to label the mushroom cloud, then i think the concept is not really working. pick something else...just thinking out loud.

CND
Activity Score 48
Quarry Integrated
Sharp's picture

They could have found a better nuclear blast image.

Sharp
Activity Score 216
Art Director
Luis Maram's picture

Uhmmm... UNICEF did it first with much better design:
http://www.masr.com.mx/bomba-de-agua-sucia-impreso-para-unicef/

Luis Maram
Activity Score 250
Marketing Director |

Luis Maram
http://blog.luismaram.com

Tincho's picture

Does anyone know how they do those numbers? or what soft do they use?

Nice campaing by the way.

Tincho
Activity Score 1081
Art Director
everartz's picture

i like this ad, its interesting and different!
--
Everartz

everartz
Activity Score 7571
Art Director |

| everartz |

thakiddd's picture

i like the placement and scale of "Hiroshima"

thakiddd
Activity Score 70
Copywriter
CND's picture

i agree. unicef is WAY better.

CND
Activity Score 48
Quarry Integrated
Guest's picture

Kind of stupid, Hiroshima bomb killed 140 000 persons in a second, and here it's deaths in a year.

I think death and numbers are totally incompatible and irrespectful for the deads.

Moreover, it should be translated "8 million peopl"e with no "s" at all...
... pff french people are so badass in foreign languages.
And believe me, I'm french.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement