Dangerous sun, 2

Campaign
Agency Network: 
Published/Aired: 
May 2014
Hiposol:  Dangerous sun, 2

Description

Print advertisement created by FCB, Mexico for Hiposol, within the category: Health.

Caption

It's way more dangerous in daylight.

Advertising Agency: FCB México
Chief Creative officer: Nacho Zuccarino
Creative Directors / Art Directors / Copywriters: Ariel Senzacqua, Mike Brito
Photographer: Salamágica
Additional credits: NT producciones
Log in to post comments
chaparroamigo's picture

I dont understand, its saying that is better let your son play in a heavy place on night than play in the day? so forced, at least the copy.

chaparroamigo
Activity Score 234
Art Director
kleenex's picture

The whole concept is a fail.

kleenex
Activity Score 58777
Web Designer/Developer
fatmusic's picture
fatmusic
Adliber's picture

Liked it. Nice way to sell sunblock. Then I visited the above link.

Adliber
Activity Score 174
Advertisement
Featured Content

Latest Collections

Advertisement