Reading the comments here remind me of an HSBC campaign where they used to say: "Never underestimate the importance of local knowledge.". In Brazil, Hipoglos is a product that everybody, no matter the age, gender, or social class, knows exactly what's good for, so there's no need to explain anything, people will immediatelly infere the idea, and in this sense the ad is brilliant.

I would just make a comparison here in order to make things clear, imagine that you see a Band-Aid ad in which the product is attached to a pipe, what are the chances that you're not going to understand the idea? Are you really going to think that now Band-Aid is good to seal pipe holes?

People, don't forget that the main goal of any marketing campaign is to hit your market target, the campaign seem here is really powerful in Brazil, but of course will not appeal to countries that basically don't know this product.