Hipoglos is one of the best options for anyone who wants to protect a baby from diaper rash. To show how much protection the product offers to the delicate folds of babies, a poster was created to be placed in the corners of walls. We see a layer of Hipoglos, exactly where the poster folds. The tagline concludes: the cream offers more protection for every fold.
Print advertisement created by Ponto de Criacao, Brazil for Hipoglos, within the category: Pharmaceutical.
Executive Creative Director: Ana Paula Marques
Creative Directors: Cristiano Canguçu, Margit Junginger
Copywriter: Margit Junginger
Art Director: Nando Zenari
Photographer: Luis Moretti
Producer: Richard Denami
Art Buyer: Silvana Santos
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisor: Gabriel Razzotti
Account Manager: Ana Foryan
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo