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Lady

Campaign
Agency Network: 
Published/Aired: 
December 2007
Hiltl:  Lady

Description

Print advertisement created by Ruf Lanz, Switzerland for Hiltl, within the category: Food.

Caption

Our new vegetarian restaurant makes even meat enthusiasts curious.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Lorenz Clormann
Copywriter: Nicole Glaus
Photographers: Stefan Minder, Felix Schregenberger
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Ling's picture

These photos do not give me desire to go there to eat

Ling
Activity Score 55
Copywriter at Tribu Nazca Saatchi & Saatchi
512's picture

this is one is the best. she really looks like old miss piggy.

512
Activity Score 212
TonySF's picture

I agree with Ling a little bit. But I am a vegetarian and it's always hard to find a good place to eat. They all offer the same thing, no meat. This place is great for all species though, herbivores and carnivores. The images are great and I love the fonts for the copy.

TonySF
Activity Score 22
Academy of Art University
echo for's picture

I can not get his meaning.
maybe a dish of fresh vegetables simply can attract me simply.

echo for
Activity Score 10
Qbird's picture

correct me if i'm wrong....

i think something wrong tith the setup.... looking at all the visual...
they purposely make all the noses look like a "pig" to resemble "meat"...
so meaning they are the "meat enthusiasts".....
sorry.. is pig a "meat-itarian" or carnivores???

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

Tinglow's picture

Actually yea, Pigs eat anything. But i think thats not the point here. They have shown pork lovers.

Tinglow
Activity Score 614
Chennai |

---
It comes just like that!

Qbird's picture

sorry but i think.. pigs eat anything because we feed them everything....
wild boar is consider a pig.. that we dun rare... they are not meat eaters right???

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

Tinglow's picture

Not the pig, birdie.

The twose nose + Man = A pork lover.
I don't quite like the equation. But that is what they're trying to say.

Tinglow
Activity Score 614
Chennai |

---
It comes just like that!

Qbird's picture

yeah tinglow... =)
do you know wats the problem with the creatives nowadays??
they assume their reader to be "smart" enough to understand their creative concept..
thats is the reason why there are so many crapz...
as the matter of fact, we should take them as "stupid".. and our visual/message should be as simple as possible... remember SMP???
when i look at the visual..i take it as i'm stupid... it says MEAT EATER...
pork lover??? what if i'm a Muslim?? or.. a beef or chicken lover?? it doesn't work that way right???

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

Tinglow's picture

I perfectly agree. It is a stupid ad. But after a lot of mathematics, lolz, that is what the guy is trying to say.

Tinglow
Activity Score 614
Chennai |

---
It comes just like that!

babahall's picture

yuck....very ugly..doesnt exactly make me feel good bout an eating place...

babahall
Activity Score 43
Other
Alexisb's picture
Alexisb
Activity Score 18
Art Director
Pauflies's picture

An example of the campaign linked after this one... jajaja http://adsoftheworld.com/media/print/the_martin_agency_road

http://pauflies.blogspot.com/

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

Rekker's picture

Done in Belgium and elsewhere...
coloribus.com or joelapompe.net

Rekker
Activity Score 123
creative |

Say no more...

Scam Detector's picture

So, meat eaters are all pigs? You just lost my goodwill.

Scam Detector
Activity Score 1048
General Manager
juliangray's picture

agree. its offencing.

juliangray
Activity Score 987
Art Director
adrianapr's picture

agree a little, but in the other hand the target is vegetarian people... they really don't care if meat lovers (like me!!) feel offended.

i agree with the comments about pigs being carnivore, it makes me say the campaign is a little forced. i don't like it very much (and it certainly doesn't make me want to eat there but hey, i'm a meat lover).

adrianapr
Activity Score 1254
capywriter's picture

If you like pig meat, you look like a pig? And I agree with qbird... pigs are no carnivores by nature... So no matter how you look at this campaign... it's difficult to find an eplanation that makes sense...

capywriter
Activity Score 5513
Copywriter at Freelance
joelapompe's picture

What's happening these days??? Adsoftheworld is full of copycats, rips off and déjà-vu...
That's too much work for me, I need vacations. :-))

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3997
elmikel's picture

this looks like an ambiquity...I think the overall concept is pretty clear though. I like it.

elmikel
Activity Score 1147
Illustrator
Qbird's picture
Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

dr_alfonso_bremel's picture

miss the point

dr_alfonso_bremel
Activity Score 179
Caldas Naya |

Dr. Alfonso Bremel

rocketman's picture

i don't think the ads intend to be offensive at all, they are just a new approach on the old "you are what you eat" saying.
the pig faces against the glass are just a way to say these people eat pork, that's all, there's no judgement there.
would've been cool if they had found a way to portray other animals too.

rocketman
Activity Score 385
Creative Director at jwt / glue
hawkline's picture

I think you're all over-thinking this....

My only comment would be if there was more variety. Why repeat the same thing over and over?

hawkline
Activity Score 89
Creative Director
jamesrothenburg's picture

I agree completely. They could have just shot the one execution and had the same effect. A more interesting direction would have been to find a few different ways to demonstrate people looking like pigs. someone with a curly tail? etc. Also, that headline feels really clunky... but maybe that's just me.

jamesrothenburg
Activity Score 554
Art Director
Checho's picture

A lot of thinking for an ad that just want to say that we, the people who eat meat, symbolized by a pig, now can enjoy the pleasures of vegetarian food. Now, repeat 3 times the same thing it is a lame. Maybe they could find a way to represent us, meat eaters, like cows, chickens, etc. and not just like a pig.

Checho
Activity Score 321
daveconrey's picture

to me it says meat eaters are pigs. Being a meat eater, I'm not likely to go to this restaurant based on this ad.

daveconrey
Activity Score 36
Art Director for major automotive publication
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