Hamburger

Campaign
Agency Network: 
Published/Aired: 
February 2014
Hiltl:  Hamburger

Description

Print advertisement created by Ruf Lanz, Switzerland for Hiltl, within the category: Food.

Caption

This is not a hamburger.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Illustrator: Ernst Feurer
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NY Belfry's picture

Isn't the very premise of the vegan audience is to look away from meat? This ad backfired.

NY Belfry
Activity Score 1043
Other at City College of Technology
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