Agency Network: 
September 2016
Hiltl: Eagle


Background: The vegetarian company Hiltl is very popular in Switzerland. It was founded in 1898 and is now run by the fourth generation of the Hiltl family. Hiltl includes vegetarian restaurants, vegetarian take aways, the first vegetarian butchery in Switzerland, a club, a cooking school and catering.

Print advertisement created by Ruf Lanz, Switzerland for Hiltl, within the category: Food.


Deep down we’re all vegetarians.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriters: Markus Ruf, Thomas Schöb
Illustrator: Laura Hofer
Account Executive: Pascal Trütsch
Log in to post comments
Julio Ruz's picture

Many campaigns for vegetarian food are a little bit missionary. This one is very witty. Seems to be a relaxed restaurant.

Julio Ruz
Activity Score 41
Featured Content

Latest Collections