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Smarter driver

Campaign
Agency Network: 
Published/Aired: 
January 2010
Highways Agency:  Smarter driver

Description

As part of its ongoing campaign to encourage drivers to be prepared for severe weather, the Highways Agency commissioned integrated marketing agency iris to create a series of posters for Winter 09/10 highlighting the need to plan and prepare before they hit the road. This meant encouraging drivers to keep their car well-maintained, check their route before setting off, and pack an emergency kit just in case. iris enlisted multi-disciplinary design boutique I Love Dust to provide striking illustrative typography to bring to life the simple and actionable messaging to give great standout across an outdoor and print campaign. Just as well considering the 09/10 winter has thrown up some of the most extreme driving conditions the UK has seen in many years.

Print advertisement created by Iris, United Kingdom for Highways Agency, within the category: Public Interest, NGO.

Caption

Think Ahead, Move Ahead

Advertising Agency: Iris, UK
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Highest Rated

raghavendra's picture

i like it...especially the caption

raghavendra
Activity Score 232
Copywriter
silvi's picture

This one is the best. Great graphic.

silvi
Activity Score 4172
Copywriter
Madeinmelmac's picture

this is terrible...a 90`s ad in 2010...c'mon!

Madeinmelmac
Activity Score 116
Copywriter
rfm399's picture

you WOULD like this ad and not the Diesel ads...

rfm399
Activity Score 16
Creative Director at Richards/Lerma
raghavendra's picture

i like it...especially the caption

raghavendra
Activity Score 232
Copywriter
premc's picture

like the 90's retro style.

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

beardnglasses's picture

this really isn't anything special

beardnglasses
Activity Score 25
Art Director
patUDAY's picture

Consistency of bad work. Why is it here.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

cruzialx's picture

7/10 for the effort

cruzialx
Activity Score 194
Affinity Express Inc.
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