Agency Network: 
May 2008
Hertz Print Ad -  Motorola

Also From This Campaign 2


Print advertisement created by Prisma, Jordan for Hertz, within the category: Professional Services.

Advertising Agency: Prisma Advertising, Amman, Jordan
Creative Director: Toufic Beyhum
Art Director: Ziad Hamdan
Copywriter: Toufic Beyhum
Account handler: Fathi Jibreel
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Copy_Can's picture

Is that what I think I smell... yes, it's a lawsuit from Motorola.

pscs's picture

nope. The logo is not identical to the real one.

Activity Score 440
Disco Munky's picture

I like this. They won't sue because they aren't thick.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Copy_Can's picture

You'll be surprised what a company would do to protect its identity - good intention ad or not.

Disco Munky's picture

Even as I was writing that I knew I was wrong.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

dcgroppo's picture

even worse than the nokia one

Activity Score 239
phoamcor's picture

Horribly horribler than KNOCKIA

Activity Score 1284
mondo's picture

skuzi, too simple. a good cd would throw such ideas round my ears ...

Activity Score 142
dansheppy2's picture

Coooooooooool ads.......... Love them

Activity Score 8
Creative Director
ricklongo's picture

Puns are a dangerous ground to tread. These, sadly, don't cut it for me. They are silly in a bad way, especially with such a sad statistic backing them up.

Activity Score 1244
aLwAyS_SpEaK_UR_MiND's picture

Yes it is a sad statistic *ricklongo*, but its also a sad fact. However; on another note, its unfortunate how some people view or even analize ads. The failure in actually looking on whats behind the ad (not disregarding the "Sad Statistic"), i would personally conclude that the private sector in the arab world is atually staring to get involved in providing some sort of public safety awareness - (and this does not usually happen in the arab world).

From a legal point of view concerning both KNOCKIA & MOTOR ROLLER ads, i do not see (in my opinion) why anyone should be held liable. The actual spelling and logos of NOKIA and MOTOROLA were not visible in neither ads. There is obviously no misrepresentation as the message has nothing to do with the brand name, but rather on people actually using their cell phones while they're driving which causes the "Sad Statistic".

I personally believe that the giants Nokia and Motorola should be laughing at this! (Complimentary Product Awareness by Hertz)

Activity Score 2