With recreational areas mushrooming fast and within easy accessibility of business parks and corporate offices, the culture of drinking, even on weekdays has seen an unprecedented rise. As have accidents, under the influence of alcohol. Realizing the gravity of the situation, Hero came up with a communication, compelling people to think twice before they drink and drive. A simple insight was employed - ‘alcohol impairs one's judgement’. The same was brought alive by a series of posters that show people physically twisted in a manner that one can’t tell in which direction they’re headed. Thus, challenging the complacency in people by urging them to think about the potential repercussions of their overconfidence.
Print advertisement created by JWT, India for Hero Motocorp, within the category: Automotive.
Chief Creative Officer: Senthil Kumar
National Creative Director: Sambit Mohanty
Executive Creative Director / Senior Vice President: Amit Shankar
Creative Director / Art Director: Deepak Malhotra
Copywriter: Swati Tyagi
Photographer: Hormis Antony Tharakan
Production: Tript Dhawan