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Wild Rabbit

Campaign
Agency Network: 
Published/Aired: 
April 2012
Hennessy:  Wild Rabbit

Description

Print advertisement created by Droga5, United States for Hennessy, within the category: Alcoholic Drinks.

Advertising Agency: Droga5, NY, USA
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Directors: Maja Fernqvist, Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Head Of Integrated Production: Sally-ann Dale
Executive Producer: Ben Davies
Associate Producer: Sarah Frances Hartley
Head Of Strategy: Jonny Bauer
Account Director: Steven Panariello
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vote4pedro's picture

These start to take on an unintended alcoholism vibe.

vote4pedro
Activity Score 4601
Copywriter
KimKong's picture

I agree.

KimKong
Activity Score 198
kleenex's picture

I them all.

kleenex
Activity Score 58721
Web Designer/Developer
Fera Groove's picture

Go team doing Scam ads.
But when it comes to real life advertising, damn it.
Sorry, try again.

Fera Groove
Activity Score 205
Art Director
shahidali's picture

Awesome idea and copy but the execution killed the wild rabbit. Wonder if they tried to pull out a picasso out of it. The thin line that would have made the ad lucidly communicative is missing.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Divesh Mehta's picture

Was it necessary to show a rabbit?

Divesh Mehta
Activity Score 78
Copywriter at Bengaluru, Paradigm Plus
jackblack's picture

More like a wabbit, than a rabbit.

jackblack
Activity Score 2362
Art Director
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