Car

Campaign
Agency Network: 
Published/Aired: 
September 2007
Henkel / Pril:  Car

Description

Print advertisement created by TBWA, India for Henkel, within the category: House, Garden.

Advertising Agency: TBWA, Mumbai, India
Art Director / Copywriter: Tulika Seth
Photographer: Biswajit
Production: Ajay Damania
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Highest Rated

bottleHeD's picture

This is downright wierd, and an obvious scam..

bottleHeD
Activity Score 90
Art Director at OgilvyOne
dynatop's picture

1. it is dangerous in India?
2. housewives always roam outdoor?

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

tanmay's picture

Scam.

tanmay
Activity Score 91
sonucoues2002's picture

nice and shine

sonucoues2002
Activity Score 804
visualizer
rebelscum's picture

Branding Bomb mirrors. I love it.

/sarcasm

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2104
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

pankajadsoftheworld's picture

I think its done...i hv seen this before but not in india

pankajadsoftheworld
Activity Score 433
Illustrator
juliongl's picture

Nice idea, but if the Guardian is keeping the shine mirror how the houseviwe can see the idea? the houseviwe cannot notice because she is driving and the mirror is close to the floor.

juliongl
Activity Score 26
Graphic Designer
LordDiesel's picture

Bhaiya jab they are showing a proper execution and the brand name is well known, how can it be a scam? C'mon! Giving them a break!!!

LordDiesel
Activity Score 69
jungle boy's picture

who r they targetting? the bomb squad?
super scam man...

jungle boy
Activity Score 196
Triton communications, Mumbai
LordDiesel's picture

But they've walked the length you see. Anyways, keep coming

LordDiesel
Activity Score 69
Rami Qaddoumi's picture

but i think this idea is special for the guard, because no body can see it except him.

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
puppiepoppy's picture

it's for 'security personal turned housewife' target audience. Nice! This is so real!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Kateter's picture

man, this is so stupid!!!!!

Kateter
Activity Score 2029
Copywriter
Have Heart's picture

1. The person in the car won't notice this.
2. No security service will allow this.
3. It's done in other, smarter ways (for example for shoe wax (won a Cannes Lion).

Have Heart
Activity Score 922
Art Director
but_why's picture

Doesn't work for the audience and it's ripped off a print ad.

but_why
Activity Score 280
Watford
Tinglow's picture

SCAM!
Please don't waste your time commenting on this.

Tinglow
Activity Score 614
Chennai |

---
It comes just like that!

Totto's picture

Ha ha. this idea is certainly that idea.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

tanmay's picture

It's an obvious scam LordDiesel. The Indian award season is right around the corner. Don't get me wrong, I'm okay with scams. As long as they really do have the potential of working. The scam in question is just not feasible.

tanmay
Activity Score 91
ernesto p's picture

además de todo lo que se dijo, YA ESTÁ HECHO!!

ernesto p
Activity Score 76
oyunger's picture

How is this goin to be seen by housewives?

oyunger
Activity Score 26
Art Director
eliaen's picture

If you're doing a scam, what is acceptable to a certain degree, then make it good and fitting. Since scams are paid by the agency and almost no client restrictions apply, you should come up with something better than security guard targeted advertising. And because every work, no matter if real or scam, takes the same time to produce, use it wisely.

eliaen
Activity Score 135
creativemix's picture

Target market - Housewives. Please - are they really going to get out of their cars to have a look.

creativemix
Activity Score 10
designer
sumsum's picture

just lame. the same idea already exists with plates which makes a bit more fun

sumsum
Activity Score 613
copywriter
MihaiColiban's picture

the purest bullshit

MihaiColiban
Activity Score 50
Creative Director at Hey, Punk!
aby's picture

Its a copy...below is the link for the done ad...done by a agency in Thailand...

http://adsoftheworld.com/media/print/teepol_shiny_bomb_search

aby
Activity Score 22
Graphic Designer
bottleHeD's picture

This is downright wierd, and an obvious scam..

bottleHeD
Activity Score 90
Art Director at OgilvyOne
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