Offline iPad
Description
This ad is for the iPad application of Helsingin Sanomat, the biggest newspaper in Finland. We framed the normal journalistic content of the newspaper with an iPad and created a gigantic offline iPad on paper.
Print advertisement created by Hasan&Partners, Finland for Helsingin Sanomat, within the category: Media.
You can now read Helsingin Sanomat with an iPad.
Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Copywriter: Eka Ruola
Illustrator: Jarkko Talonpoika
Hmm, why did they display the newspaper like this? People might think it's on miniscule font. It might be better if you could actually read an interesting article here.
Dear Jack. A comment from the engine room. The think in the middle of the page is real content/articles that day in the Helsingin Sanomat newspaper. We didn't touch that at all. We used opposite L-shaped ad spaces to create a huge iPad on the spread. Cheers and Happy New Year.
Eka Ruola
This is an availabilty notice sans excitement/enticement.
Suggests the newspaper isn't at all well formatted for the ipad, which in a major way negates the point of an ad.
That's it.
This, I have to say, is a rubbish ad. Was there no better way to spend 10 seconds?
(A very Happy New Year to you Billoughsby by the way).
that's why you should and seek beyond the first idea that comes up to your mind. this is too cheap in my opinion, could have been way way better.
opportunity lost
they showed me a picture & i laughed
dignity has never been photographed
Not great and not good... poor execution.
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