Offline iPad

Agency Network: 
December 2010
Helsingin Sanomat:  Offline iPad
Helsingin Sanomat Print Ad -  Offline iPad


This ad is for the iPad application of Helsingin Sanomat, the biggest newspaper in Finland. We framed the normal journalistic content of the newspaper with an iPad and created a gigantic offline iPad on paper.

Print advertisement created by Hasan&Partners, Finland for Helsingin Sanomat, within the category: Media.


You can now read Helsingin Sanomat with an iPad.

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Copywriter: Eka Ruola
Illustrator: Jarkko Talonpoika
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jackmancer2017's picture

Hmm, why did they display the newspaper like this? People might think it's on miniscule font. It might be better if you could actually read an interesting article here.

Eka's picture

Dear Jack. A comment from the engine room. The think in the middle of the page is real content/articles that day in the Helsingin Sanomat newspaper. We didn't touch that at all. We used opposite L-shaped ad spaces to create a huge iPad on the spread. Cheers and Happy New Year.

Eka Ruola

Activity Score 12
Creative Director at hasan & partners
suresh90's picture

Nice:) But not very creative :)

Activity Score 620
Art Director at visualizer |

Billoughsby's picture

This is an availabilty notice sans excitement/enticement.

Suggests the newspaper isn't at all well formatted for the ipad, which in a major way negates the point of an ad.

Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

This, I have to say, is a rubbish ad. Was there no better way to spend 10 seconds?

(A very Happy New Year to you Billoughsby by the way).

Activity Score 4225
Billoughsby's picture

Back at you, CP!

Activity Score 5154
Art Director |

That's it.

Cutarica's picture

that's why you should and seek beyond the first idea that comes up to your mind. this is too cheap in my opinion, could have been way way better.

Activity Score 3451
tirthomitro's picture

opportunity lost

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

dadada's picture

What's new?

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

osakan's picture

why? kinda like it.

Activity Score 42
Lazarus's picture

Type's too small. Remember an ipad 9.7".

Activity Score 1536
Creative Director
Sdb's picture

Not great and not good... poor execution.

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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