Flag for peaceful intentions

Agency Network: 
November 2010
Helsingin Sanomat:  Flag for peaceful intentions
Helsingin Sanomat Print Ad -  Flag for peaceful intentions


This ad was part of a campaign where Helsingin Sanomat – the biggest daily newspaper in the Nordic Countries – wanted to underline the fact that they look at the world from a variety of angles. To emphasize the journalistic content, the body copy of the ad was written by an actual correspondent of the paper.

Print advertisement created by Hasan&Partners, Finland for Helsingin Sanomat, within the category: Media.

Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Mikko Petäjä
Copywriter: Eka Ruola
Illustrator: Jarkko Talonpoika
Log in or register to post comments
morse's picture

Decent idea, good art, but overall it's a bit boring.

Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Yes nice idea, though most people won't even bother to read it I think, as there is no trigger.

Roger Keynes's picture

I think people will read this press ad.
The cut-here 'holes', brief copy and white space will entice that.
Seriously doubt if they'll 'act' on it.
But I don't think that was the intention.
The idea itself, while positive...comes across as dinky to me.
Poles may disagree.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

whitewhite's picture

I think its interesting enuf to make ppl read the copy..

Activity Score 251
shahidali's picture

The objective was to make people think that the leading daily looks at the world from a variety of angels. Can't see clearly how the reader will do it with that copy? It just justifies the reinforcement and deployment of army!!!

Activity Score 4067
Dhaka, Bangladesh |


bad copy's picture

Costa rica has no army and it's still there.

bad copy
Activity Score 808
bad copy's picture

ah, the strategy mentioned was already used some centuries before by gengis khan.
So Austria, Russia and Prussia: done!

bad copy
Activity Score 808
Guest's picture

More vexillology! I love it.

Anonymous Author's picture

More vexillology! I love it.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.


Bitty86's picture

The stick looks like a penis

Activity Score 71
peterklaus's picture


Activity Score 108
Art Director
Featured Content

Latest Collections