Flag for peaceful intentions
Description
This ad was part of a campaign where Helsingin Sanomat – the biggest daily newspaper in the Nordic Countries – wanted to underline the fact that they look at the world from a variety of angles. To emphasize the journalistic content, the body copy of the ad was written by an actual correspondent of the paper.
Print advertisement created by Hasan&Partners, Finland for Helsingin Sanomat, within the category: Media.
Creative Director: Eka Ruola
Art Director: Mikko Petäjä
Copywriter: Eka Ruola
Illustrator: Jarkko Talonpoika
Decent idea, good art, but overall it's a bit boring.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Yes nice idea, though most people won't even bother to read it I think, as there is no trigger.
I think people will read this press ad.
The cut-here 'holes', brief copy and white space will entice that.
Seriously doubt if they'll 'act' on it.
But I don't think that was the intention.
The idea itself, while positive...comes across as dinky to me.
Poles may disagree.
The Jobless Writer
Will Think for Salary
The objective was to make people think that the leading daily looks at the world from a variety of angels. Can't see clearly how the reader will do it with that copy? It just justifies the reinforcement and deployment of army!!!
shahid
ah, the strategy mentioned was already used some centuries before by gengis khan.
So Austria, Russia and Prussia: done!
More vexillology! I love it.
More vexillology! I love it.
Write a wise saying and your name will live forever – Anonymous.
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