Flag for peaceful intentions

Agency Network: 
Published/Aired: 
November 2010
Helsingin Sanomat:  Flag for peaceful intentions
Helsingin Sanomat Print Ad -  Flag for peaceful intentions

Description

This ad was part of a campaign where Helsingin Sanomat – the biggest daily newspaper in the Nordic Countries – wanted to underline the fact that they look at the world from a variety of angles. To emphasize the journalistic content, the body copy of the ad was written by an actual correspondent of the paper.

Print advertisement created by Hasan&Partners, Finland for Helsingin Sanomat, within the category: Media.

Advertising Agency: hasan & partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Mikko Petäjä
Copywriter: Eka Ruola
Illustrator: Jarkko Talonpoika
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morse's picture

Decent idea, good art, but overall it's a bit boring.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Yes nice idea, though most people won't even bother to read it I think, as there is no trigger.

jackmancer2017
Roger Keynes's picture

I think people will read this press ad.
The cut-here 'holes', brief copy and white space will entice that.
Seriously doubt if they'll 'act' on it.
But I don't think that was the intention.
The idea itself, while positive...comes across as dinky to me.
Poles may disagree.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

whitewhite's picture

I think its interesting enuf to make ppl read the copy..

whitewhite
Activity Score 251
Copywriter
shahidali's picture

The objective was to make people think that the leading daily looks at the world from a variety of angels. Can't see clearly how the reader will do it with that copy? It just justifies the reinforcement and deployment of army!!!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

bad copy's picture

Costa rica has no army and it's still there.

bad copy
Activity Score 808
Copywriter
bad copy's picture

ah, the strategy mentioned was already used some centuries before by gengis khan.
So Austria, Russia and Prussia: done!

bad copy
Activity Score 808
Copywriter
Guest's picture

More vexillology! I love it.

Guest
Anonymous Author's picture

More vexillology! I love it.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Bitty86's picture

The stick looks like a penis

Bitty86
Activity Score 71
peterklaus's picture

nice

peterklaus
Activity Score 108
Art Director
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