Lion

Campaign
Agency Network: 
Published/Aired: 
June 2010
Hellmann's:  Lion

Description

Print advertisement created by Ogilvy, Chile for Hellmann's, within the category: Food.

Caption

Food tastes better with Hellmann's Ketchup

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Nicolas Nuemann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandro Caputo, Jaime Gonzalez
Copywriter: Nicolas Neumann, Felipe Manalich
Illustrator: Ricardo Salamanca
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn
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Highest Rated

Guest's picture

http://i331.photobucket.com/albums/l464/fragmatic_photo/AdCompare.gif

Here's a snapshot of both the Hellmann's ads and the Edy's ads side by side. Have to say, there are some strikingly similar visual elements:

Ads 1: Fat guy/Skinny guy, desert, pith helmets.

Ads 2: Bear shadow with claws extended exactly the same way.

Ads 3 Large water born predator moving in for a kill.

Any one of these ads having similarities is one thing. But all three ads having so many corresponding elements.....hmmm.....

Guest
Polishing Turds is My Job's picture

nice art direction. i like it huhu

Polishing Turds...
Activity Score 16
Dzsoi's picture

He shouldn't be eating, it only disturbs the idea.

Dzsoi
Activity Score 8563
Copywriter
Nude Copy's picture

Creative Circus hs done it way back. Seems like copycat execution.

Nude Copy
Activity Score 1054
Copywriter at India
Guest's picture

Ripped off. Done at Portfolio Center and Creative Circus in mid 90s and possibly on the creative's online portfolio. He used the same type of illustration, too. You guys suck. Karma will get you, though.

Guest
kalpesh78's picture

Lol... its lovely.

kalpesh78
Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

bluegle's picture

cool:)

bluegle
Activity Score 86
Art Director
rolling.stone's picture

hilarious

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

MJStinson77's picture

Nice. Funny.

MJStinson77
Activity Score 591
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

lalith.rajeev's picture

nice...! LoVely

lalith.rajeev
Activity Score 108
Art Director at bahrain
Guest's picture

looks like student work..

Guest
dollypoppin's picture

Lol. Poor ketchup-ed man.

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Guest's picture

Ripped off. Done over 10 years ago.

Guest
Guest's picture

Here's the Portfolio Center ad from the 90's. Similar in concept, but the execution is pushed farther in the Hellmanns series.

http://i331.photobucket.com/albums/l464/fragmatic_photo/Kettle.gif

Guest
Guest's picture

http://i331.photobucket.com/albums/l464/fragmatic_photo/AdCompare.gif

Here's a snapshot of both the Hellmann's ads and the Edy's ads side by side. Have to say, there are some strikingly similar visual elements:

Ads 1: Fat guy/Skinny guy, desert, pith helmets.

Ads 2: Bear shadow with claws extended exactly the same way.

Ads 3 Large water born predator moving in for a kill.

Any one of these ads having similarities is one thing. But all three ads having so many corresponding elements.....hmmm.....

Guest
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