Heisman trophy

Published/Aired: 
April 2007
 Heisman trophy
 Heisman trophy

Description

Caption

Who wants it?
The Heisman. Football's most coveted trophy. Brought to you by Nissan.

Advertising Agency: TBWA\CHIAT\DAY, Los Angeles, USA

Creative Director: Curt Detweiler

Associate Creative Director: Mike Yagi,

Associate Creative Director: Chris Lynch

Art Director: Scott Brown

Copywriter: Ryan Waite

Photographer: Stuart Hall

Other: Joe Shands
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Rog's picture

Pass.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
hang-the-dj's picture

Footy gag?

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

You the man, Hang.

That, and some good ol' US overkill, Ivan.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Stigset's picture

Can someone please explain this ad? I understand everybody want's this trophy and they chase the car to get it, but why all the chaos (hurricane, tigers, romans...) What does this have anything to do with football? and what is that round thing flying over the tiger ? (the photoshopping could be a bit better as well). If they were only american figures I would understand (for the american football) but they're not. This is a bit unclear for me....

Stigset
Activity Score 1454
Art Director
philippertl's picture

Don't wast your time on that. This accident must have happened after a boozy night.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

SandMan69's picture

They represent the names of the teams.

Cowboys, Bears, Bengals (tiger..just in case anyone didn't...you know..), broncos. et all

Doesn't make it any better but that's why they're there.

;-{

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

pixelbomb1's picture

if thats the case then it would be vince lombardi instead of the heisman trophy.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

SandMan69's picture

I made the first bit up so I don't really care.;-{

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Jet Propulsion Lab's picture

Ex-act-ly, p-bomb!

Jet Propulsion Lab
Activity Score 10679
Copywriter
JTW926's picture

i just don't know where to start...maybe...what were they thinking??

JTW926
Activity Score 184
Art Director
bknowlden's picture

What's with the indian on fire? I don't even know what to make of this...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Arizona St. Sun Devils Dumb Ass

Guest
Psycho Pirate's picture

To explain:

The Heisman trophy is the most coveted trophy in NCAA football. That's American college football to the uninitiated.
The pursuers are actually the emblems/nicknames of different college football teams.
As a sports fan, part of the fun is identifying the teams. I.E. The Michigan Wolverines running alongside the truck.
I can imagine if you're from one of the NCAA schools, it's also a thrill to see your team represented in the ad.

It can be engaging though I'm not too hot about how this was laid out. I'm a sports fan and NCAA fan but I wasn't that thrilled with this ad. It just isn't as bad as other people are making it out to be, It's just that it plays on the same insight (for a different market but equivalent emotional value) as the Virgin Records' "Do You See Music" ad from a couple of years back and the M&Ms movie website. And those were better done.

As for the negative reactions, I think most of them are unfounded because I think this ad, while not spectacular, hits the target market right. I saw the TV spot for this over at Best Ads and I found it really fun. Much better than this print version. On that spot, I especially loved the Yellowjackets which I felt was a nice touch. It was a kick trying to identify the teams.

So, try not to be know-it-alls guys. Its so easy to piss all over any ad but sometimes we forget we are not the target market for most of these ads, and we don't know everything. At least ask before saying it's stupid. It's not. Unimpressive maybe but not stupid.

As for any Americans not enjoying the negative (albeir overzealous) reactions, now you know how the rest of us feel when your judges ignore cultural insights, or choose not to take time to understand an ad when looking at, say, Asian ads. Not everything is universal.

Psycho Pirate
Activity Score 68
Creative Director
Stigset's picture

Thanks for the explanation, it makes sense now, and I pretty much like the idea...

Stigset
Activity Score 1454
Art Director
sloppy4's picture

i dig it. and i get the mascot thing, but some of them i'm unfamilar with. i assume they all exist, but some seem a stretch. the cyclones/tornadoes and the elephants? i think they're making up some of these.

sloppy4
Activity Score 1492
kre8's picture

perfectly said.
nice one psycho.

kre8
Activity Score 989
Copywriter
pixelbomb1's picture

elephant? i don't know of any NCAA team with an elephant mascot/logo..

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Guest's picture

Alabama

Guest
• ω •'s picture

OK now it makes sense..but what is that black spinning ball (that dosent make out to be a rock) next to the tornado suppose to be?

• ω •
Activity Score 193
Art Director
Stephan D's picture

something similar was done by nike for a soccer cup in italy about 4 or 5 years ago. I'll try to find the link to those posters.

Stephan D
Activity Score 50
Creative Director
Psycho Pirate's picture

Among others. Not new but still fun for any fan. I'm a basketball fan m'self and I always wondered how a LAKER would look like for instance. I can loosely imagine the Nets, the Miami Heat and even the Orlando Magic... but Lakers escape me.

Psycho Pirate
Activity Score 68
Creative Director
Psycho Pirate's picture

The Elephant- Crimson Tide (they use an Elephant for a logo)
The Black Spinning Ball is indeed a rock. May well be The Rock from Slippery Rock, Pennsylvania but there might be a better one. In the TV, it was a rolling boulder. There are many teams using the words Storm, Devil (or Demons) and Cyclones as well.

Try these for a guide: http://www.smargon.net/nicknames/
and http://www.outsports.com/cbb/2005/mascots.htm

Psycho Pirate
Activity Score 68
Creative Director
sloppy4's picture

the tide may use an elephant, but unless you went there, no one would know that. some seem a stretch. the idea is fun, however.

sloppy4
Activity Score 1492
Jet Propulsion Lab's picture

Actually, I think it's smart they included one or two more obscure mascots in the pack.
I sure didn't know about "the elephant", either. But it made me curious and want to find out about it. And now I know.

It was educational!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Sprattibaggs's picture

The Black Spinning Ball is an Ohio State Buckeye.

Sprattibaggs
Activity Score 2
Copywriter
scarfinati's picture

“As for any Americans not enjoying the negative (albeir overzealous) reactions, now you know how the rest of us feel when your judges ignore cultural insights”

That doesnt make any sense. Youre comparing apples and oranges. Get over the americans-are-evil propaganda the rest of the world is spewing. If we didnt march into paris and liberate the french the rest of the world including you wherever youre from would be speaking german now. Dont be so ignorant...

As for the ad. The idea is ok, but the execution is terrible. It just looks like a bunch of animals and a guy on fire chasing a truck. Absolutel doesnt work. It needs to be much more stylized, probably done with digital illustration for this idea to work...

scarfinati
Activity Score 843
Art Director
scarfinati's picture

“As for any Americans not enjoying the negative (albeir overzealous) reactions, now you know how the rest of us feel when your judges ignore cultural insights”

That doesnt make any sense. Youre comparing apples and oranges. Get over the americans-are-evil propaganda the rest of the world is spewing. If we didnt march into paris and liberate the french the rest of the world including you wherever youre from would be speaking german now. Dont be so ignorant...

As for the ad. The idea is ok, but the execution is terrible. It just looks like a bunch of animals and a guy on fire chasing a truck. Absolutel doesnt work. It needs to be much more stylized, probably done with digital illustration for this idea to work...

scarfinati
Activity Score 843
Art Director
PaulyG_fill in the blank's picture

I agree that his comment was innappropriate and uncalled for, but yours is just as ignorant.

I think this is a cool ad. My only comment is that it's a little busy.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Jet Propulsion Lab's picture

"It just looks like a bunch of animals and a guy on fire chasing a truck..."

I think that's EXACTLY what it's supposed to look like given the headline, don't you think?
I also like the fact that it looks like one of those huge famous oil paintings of a battlefield scene.
I think you might lose that gritty, raw energy of the sport if it were digitally stylized...
I've seen similar ads done before, but this one FEELS right. It may look a bit too busy or messy, but then, it's a messy sport!! Great sponsorship piece.

"Hook 'em Horns!" (UT Austin)

Jet Propulsion Lab
Activity Score 10679
Copywriter
pixelbomb1's picture

longhorns... UCLA baybee all the way. buckeyes are great too kickin some major a$$!

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Jet Propulsion Lab's picture

I once dated a girl (lived with her for 4 years) who graduated from Iowa State and she just could not shut up about "Cyclones"!
Finally got tired of it (among other reasons) and we split...

"Go Horns!!!!"

Jet Propulsion Lab
Activity Score 10679
Copywriter
pixelbomb1's picture

you kicked her out with your horns? you horny guy you.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Jet Propulsion Lab's picture

Foley: "Where are you from, boy?"
Sid: "Oklahoma City, Oklahoma."
Foley: "Aaahh! Only two things come out of Oklahoma. Steers and queers! Which one are you, boy? I don't see no horns, so you MUST be a queer."
Sid: "No, sir."
Foley: "Stop whispering me, boy. You're givin' me a hard-on!"

One of the greatest movie moments of all time!

Jet Propulsion Lab
Activity Score 10679
Copywriter
pixelbomb1's picture

where's all the white women at?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Psycho Pirate's picture

"That doesnt make any sense. Youre comparing apples and oranges. Get over the americans-are-evil propaganda the rest of the world is spewing. If we didnt march into paris and liberate the french the rest of the world including you wherever youre from would be speaking german now. Dont be so ignorant..."

Actually, we'd be speaking Japanese.

Psycho Pirate
Activity Score 68
Creative Director
Minimum's picture

Why do you still keep using World War 2 as an excuse for the attitude of USA as a country? Most people living in the US now dont even know what happened there, for them it is ancient history and they will only use the two letters en one number to defend their own stupidity. "yeah well, if it wasn't for us....." Yeah, you don't know. Life has a habit of sorting things out. If the americans didn't had their lucky assault on The twin towers..eeuhm I mean Pearl Harbor (yes I do see a similarity) And did not went to war other things could have happened. I dont know what, maybe Hitler just died of natural cause, the empire fell because of lack of an hard leader. Maybe there came an efficient underground movement. You don't know. So dont use the second world war as an excuse to lift yourselve above us.

The canadians were a big help in the same war, the British did all the work in the sky, without them the G.I.'s would be mowed down, and you don't hear them bragging about it.

It was a terrible time, a black page. So don't use it as a way to elevate your people.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

PaulyG_fill in the blank's picture

ha, excellent reply. I was working on something along the same lines, but deleted it because I didn't want the americans to come after me. But I'm glad to see someone had the courage to stand up to scarfinati's ignorant bullshit.

Sure, the americans were able to make a considerable contribution, because they were the last country to enter the war, and they hadn't been fighting for 3 years like the rest of us, and had their military almost depleted.

PaulyG_fill in ...
Activity Score 1148
Copywriter
DarkSide's picture

That's why soccer is more popular around the globe...

DarkSide
Activity Score 1066
Other
mrtalented's picture

looks just messy.

mrtalented
Activity Score 2171
Creative Director
scarfinati's picture

“Life has a habit of sorting things out.”

Heh. Ok. Next time a hitler like maniac invades your country take that attitude -- and whatever you do dont cry to america for help.

scarfinati
Activity Score 843
Art Director
Minimum's picture

we never do.

Just before we can say WTH, you are already in the hallway with the door splintered behind you and the doorknob still stuck under the you boot.

America has the unwanted Superman complex.
Yes they are the are powerfull (mind that the chinese have a larger army). But you feel that you need the rest of the world all the time, as if it can't look out for itself. And no, this has nothing to do on the subject of Hitler on this stage. It has to do with the fact that everytime somebody is in trouble you are there breaking it all up, shoving everybody at a side and saying you solved it. The world is all grown up now, let's see what it does flying solo (Crush-Finding Nemo)

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

SandMan69's picture

"Heh. Ok. Next time a hitler like maniac invades your country take that attitude -- and whatever you do dont cry to america for help."

You voted for Bush.......didn't you?

;-{

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

DarkSide's picture

The russians were the ones that took Berlin and won that war...read some history

DarkSide
Activity Score 1066
Other
SandMan69's picture

What are you talking about?

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

pixelbomb1's picture

OK.. but when a country falls apart.. who come to the rescue? RED CROSS. and where are they from?
We as U.S. people just have a big heart. we like to help people it's our nature. sure there are rotten ones. but when it comes to push comes to shove We unite. different colors, different creed, different religion.

Twin towers example. after it got hit, everyone in NYC pulled each other and moved on. Tsunami in S.E. who came to the rescue.. sure other countries came as well but, we are there first. we send our best team toi help people. I know there are a lot HATERS out there but there are always gonna be HATERS everywhere.

try live in the U.S. for a while and see what you think. We welcome everybody with open arms.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Minimum's picture

yeah, do I need to example your customs and airport policy now? The problem is that te USA is arrogant. Yes you help first, but the offensive lady at the store that elbows her way tot the front too is first, but nobody is proud of her.

On February 9, 1863 in Geneva, Henry Dunant founded the "Committee of the Five" (together with four other leading figures from well-known Geneva families) as an investigatory commission of the Geneva Society for Public Welfare. Their aim was to examine the feasibility of Dunant's ideas and to organize an international conference about their possible implementation. The members of this committee, aside from Dunant himself, were Gustave Moynier, lawyer and chairman of the Geneva Society for Public Welfare; physician Louis Appia, who had significant experience working as a field surgeon; Appia's friend and colleague Théodore Maunoir, from the Geneva Hygiene and Health Commission; and Guillaume-Henri Dufour, a Swiss Army general of great renown. Eight days later, the five men decided to rename the committee to the "International Committee for Relief to the Wounded". In October (26-29) 1863, the international conference organized by the committee was held in Geneva to develop possible measures to improve medical services on the battle field. The conference was attended by 36 individuals: eighteen official delegates from national governments, six delegates from other non-governmental organizations, seven non-official foreign delegates, and the five members of the International Committee. The states and kingdoms represented by official delegates were Baden, Bavaria, France, Britain, Hanover, Hesse, Italy, the Netherlands, Austria, Prussia, Russia, Saxony, Sweden, and Spain.

So no, the red cross is not american
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

pixelbomb1's picture

OK i give you that. thanks for correcting me. Think about it if you're in another part of the
world you can never talk about religion, government and such discussions like these. Sure U.S.
has it's own rotten people positioned in the high ranks of the govt.
But sure much better than dodging bullets, bomb, and suicide bombers.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Minimum's picture

I am not directly attacking America on its fear for outsiders, I can relate to that. Every wise nation would be a little bit paranoid after such events that happened recently. The thing I am a bit upset about is the way Americans (ok some not all) handle this. You can accept it and work on it, accept or ask help, you can fight it...But the thing Americans do, is putting up a big mouth, shouting that nothing can harm them because they are the greatest in the world. To me this is only asking for trouble. The arrogance of these people is dangerous.

America this america that, greatest of all. Dude, I have seen furniture in musea that are older than your country.
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

pixelbomb1's picture

yeah I know some people take it to the extreme. It's ignorance that will hurt us all.
look there are skinheads here that hate me. I can't do anything about it but I have to live with it.

someday when all this blows out we can all have guiness.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

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