Description
Print advertisement created by Wächter & Wächter, Germany for Heinen, within the category: Professional Services.
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Photographer: litho niemann + steggemann
Well done, very clear messaging, if not the most creative.
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I think, therefore... yeah.
Good point.
i rebember this.
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http://comunique9.blogspot.com
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http://www.comunique9.com.br
While the concept is consistent, there's plenty of air between the two treatments.
Good idea, but doesn't make sense! It's too imposed...
Find the idea after having seen a photography is a crime. :-o
Mmm...ok
Chief Creative Director Nexus BBDO
i don't like the idea, student work
Abitebol, I don't think the ad you posted is the same as this one. Water puts out a match. What's clever about that? But in this ad a flame is encrusted in ice because of the cooling system. That's clever.
Some people need to learn how to tell the difference between a similar visual and a similar idea. In this case, it is not a similar idea.
Normally, I'd agree, except the layout of the photo and the layout presented here are just a bit too uncomfortably similar. I dont think we can write this one off as a bad luck of the draw. It's pretty glaringly obvious the photo inspired the ad. This one might be taking it a step further, but the other is a clear copy.
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No, I am not a media buyer.
Soooo done before. By DM9 like a hndred years ago.
I agree done a lot
they needed 2 PHOTOGRAPHERS for this?
one photographer one litho ;-)
its a copy from another ad to conditioned air
TThe reason why everyone has seen this is because the original ad was created by Platinum based in NYC and Brazil. This is just a very bad reproduction and the creatives should be ashamed.
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