Remember that first sip your of alcohol your dad gave you from his bottle at the family barbecue that one summer? Remember how you shouted at your dad for doing it, but can you also remember how grown up you felt? Heineken's 0% Lager is trying to reignite this feeling through a nostalgic trip to the past, whilst also allowing dads in the 21st century to safely share this moment with their kids (without getting an earfull from mum!).
Print advertisement created by University of Gloucestershire Creative Advertising, United Kingdom for Heineken Zero, within the category: Non-Alcoholic Drinks.