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The book

Agency Network: 
Published/Aired: 
April 2012
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Heineken:  The book
Heineken Print Ad -  The book

Description

Print advertisement created by CDA, Italy for Heineken, within the category: Alcoholic Drinks.

Caption

A beer has a lot to teach
Participate in training of Heineken Italy: discover how to properly handle the beer in your pub, you will become master of tapping techniques useful to serve it perfectly, you'll learn to enjoy it as it deserves. In 2011, managers who have attended our courses have increased their sales by 20%.

Advertising Agency: CDA, Milan, Italy
Creative Director / Art Director: Carlo De Amici
Copywriter: Silvia Ferrario
Photographer: Studio Neon
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salil.sharma's picture

wow
we get first time beer new avatar
amazing work

salil.sharma
Activity Score 2548
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

manzoordesign's picture

great!

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

everartz's picture

a bear has a lot to teach??? WTF!!!

everartz
Activity Score 7613
Art Director |

| everartz |

MindDrift's picture

No, but you have a lot to learn. 'Beer' not 'bear'.

MindDrift
Activity Score 1166
Graphic Designer
killazol1's picture

very nice

killazol1
Activity Score 354
Solansky's picture

Great ad! Love it.

Solansky
Activity Score 6
Abhishek Parikh's picture

Class!

Abhishek Parikh
Activity Score 568
orion91's picture

that's quite an education :)

orion91
Activity Score 12
Art Director
famma's picture

forced

famma
Activity Score 162
Uade , art director
billbernbach's picture

no

billbernbach
Activity Score 242
chuckieT's picture

Formulaic.

chuckieT
Activity Score 680
Creative
kleenex's picture

not bad.

kleenex
Activity Score 58797
Web Designer/Developer
jackblack's picture

Did Heineken redesign their logo?

jackblack
Activity Score 2363
Art Director
offriends's picture

It's the new corporate logo

offriends
Activity Score 11
Creative Director at CDA Milan |

offriends

CommandZ's picture

Simple. Direct. Clear. And from Italy no less.

CommandZ
Activity Score 2515
Creative Director
joycejameson's picture

Great impact!

joycejameson
Activity Score 3
sofia ambrosini's picture

I like beer, I love books. Great ad!

sofia ambrosini
Activity Score 2
FRECCIA AMBROSINI VOLPI
offriends's picture

:-)

offriends
Activity Score 11
Creative Director at CDA Milan |

offriends

bate_palmas's picture

nothing great, but at least it makes sense. Refreshing Italian work!

bate_palmas
Activity Score 1479
Chopper's picture

Not all the books can teach something, specially the yellow-white ones.

Chopper
Activity Score 1015
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