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Halloween Hand

Agency Network: 
Published/Aired: 
October 2010
Heineken:  Halloween Hand
Heineken Print Ad -  Halloween Hand

Description

Print advertisement created by JWT, Italy for Heineken, within the category: Alcoholic Drinks.

Caption

October 31st
Enjoy the scariest night of the year.

Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Daria Albanese
Copywriter: Fabio Caputi
Account Executive: Giada Salerno
Photographer: Giovanni Pirajno
Post production: Balalò
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jackmancer2017's picture

Decent festival idea but this could be applied to any product.

jackmancer2017
Guest's picture

like a beer at a custom party?

Guest
Jotacef's picture

you are right!! this product could be a beer at a custom party....

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Djenzie's picture

i'm not scared at all
Don't like the idea. Great picture though

Djenzie
Activity Score 163
St. Lucas Institute Ghent
jackmancer2017's picture

Not being able to drink a beer, I mean... that'd frighten any men!

jackmancer2017
Guest's picture

It's "scary" because you can't grab your Heineken. More like frustrating.

Guest
Guest's picture

AHAHAHAHAHAHAH... absolutely scary!!!

Guest
shitmonk's picture

while we enjoy our heineken, there are dead ones around us that can't, thats the scary part

shitmonk
Activity Score 465
Matt Tonkin's picture

To me it looks like the bottle is the ghost? I think the arm should look ghostly while the bottle is solid

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
shitmonk's picture

have you seen The Ghost w Patrick Swayze? reminds me of that movie.
the bottles got the shadow.

shitmonk
Activity Score 465
krautland's picture

boring.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Guest's picture

nice easy made illustration. I like it!

Guest
Guest's picture

Spooky!

Guest
Guest's picture

it's halloween and I can't party. that's scary!
good concept.

Guest
Guest's picture

Great picture, but I think copy can be improved. It's more frustrating that you cannot get your favourite drink that frightening

Guest
Guest's picture

Bella!

Guest
Guest's picture

Looks a bit (sic) scammy to me.

Guest
Billoughsby's picture

Checkhill is onto something with the shadow. Maybe the real story is a guy who drinks and drives realizes, as he reaches for a cold one, that he is no longer, um, corporeal. So it's a drink responsibly reminder. Not a bad thing before a holiday night when many people get smashed.

Billoughsby
Activity Score 5154
Art Director |

That's it.

shitmonk's picture

good read :)

shitmonk
Activity Score 465
sintra's picture

nobody will be enjoying the 31st without their beer

sintra
Activity Score 699
Administrative
Guest's picture

scary in a funny way, excelent, i like it!

Guest
Jotacef's picture

GR8!!! scary in a funny partymode way...

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

simple and direct. weel done.

Guest
Cheerriiee's picture

I like it!!

Cheerriiee
Activity Score 952
Graphic Designer
ralphstieber's picture

it´s good, not cool, but good.

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
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