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Heidi

Published/Aired: 
June 2007
 Heidi
 Heidi

Part of Collection

Description

Caption

What’s the matter, dummy? Can’t you talk?
United way is like a barrier. It keeps bad things away from good people. Like Heidi. She's not teased for her autism. Because Heidi can speak just fine, thanks to a speech-therapy program funded by United Way of Greenville County. Your gift could help someone just like her.
Because it happens here, it matters here.

Advertising Agency: Erwin-Penland, Greenville, South Carolina, USA
Creative Director: Andy Mendelsohn
Art Director: Jeremy Tufts
Copywriter: Aaron Johnston
Photographer: Kevin Banna
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Highest Rated

kt_zoo's picture

These series of ads are consistant with a solid idea. However, i feel as though the imagery has let it down a little, especially the police tapes. If it is meant to be a barrier it should be more protective- "do not cross", draws assupmtion to police, homocide, crime scene, which has nothing to do with the organisation, maybe a different choice of representation? Other than that, stunning photography, the lighting really brings out the innocence in the subjects.

kt_zoo
Activity Score 21
Graphic Designer at freelance graphic designer/ Queensland College of Art
Made Of Ideas's picture

Awww... she's so cute. The photos in this campaign are gorgeous.

Made Of Ideas
Activity Score 100
Graphic Designer
crow's picture

The photogrpahy is pretty, but it would be good if there were a bit more of an idea here. United Way is such fertile ground it's a shame the creative isn't more interesting. Just a pretty picture here I'm afraid - and a cute kid. Nothing more.

crow
Activity Score 30
Other
chairman of the board's picture

Cute kids do not good advertising make. Photos are nice. Otherwise - pretty boring and generic.

chairman of the...
pixelbomb1's picture

and can now order food at tommy's.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

credosian's picture

its really subtle

but i like it :)

i agree-- the pics are the grace of the campaign :)

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

kt_zoo's picture

These series of ads are consistant with a solid idea. However, i feel as though the imagery has let it down a little, especially the police tapes. If it is meant to be a barrier it should be more protective- "do not cross", draws assupmtion to police, homocide, crime scene, which has nothing to do with the organisation, maybe a different choice of representation? Other than that, stunning photography, the lighting really brings out the innocence in the subjects.

kt_zoo
Activity Score 21
Graphic Designer at freelance graphic designer/ Queensland College of Art
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