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Dynamite

Campaign
Agency Network: 
Published/Aired: 
August 2010
Heidelberg Tiga Roda:  Dynamite

Description

Print advertisement created by Fortune, Indonesia for Heidelberg Tiga Roda, within the category: Industrial, Agriculture.

Caption

Seriously Strong

Advertising Agency: Fortune, Jakarta, Indonesia
Executive Creative Director: Gandhi Suryoto
Creative Director: Agus Arbana
Art Director: Bistok Zulkarnaen
Copywriter: Diana Oktavia
Photographer: Indira Sarasvati
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jackmancer2017's picture

Well first I thought this was about strong fireworks because that dynamite looks like firework...

jackmancer2017
Colish's picture

Dear Jackmancer. I've visited your website and your work is terrible. Before criticize please please do some nice work.

Colish
Activity Score 146
Creative Director
Guest's picture

Agreed.

Guest
Guest's picture

Agreed.

Guest
JeffGreenhouse's picture

"Our cement column is so strong that it can withstand Chinese New Years"

The Art Director and Copywriter were really not on the same page with this one.

JeffGreenhouse
Activity Score 310
Guest's picture

Uhm... isn't this how cement columns are usually taken down anyway? With explosives? Plus those tiny little firecrackers don't look powerful enough to do any damage.

Guest
Guest's picture

Bad, First idea.

Guest
Guest's picture

js too many explosives n saying strong? its as bad as showing...i cant even think of a similar example...

Guest
Guest's picture

what a bad retouch ah?

Guest
Ramezani's picture

sooo bad, :-/

Ramezani
Activity Score 315
Art Director at Art Director
shahidali's picture

Bad packshot and weak art direction. Too many things on the layout and the explosives look like firecrackers. The expression of the person lighting fire on dynamite is also suggestive of a comic setting. Who will ablaze the dynamite so closely!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

who's stronger, concrete or worker?

Guest
Anonymous Author's picture

The campaign concept has merit, but needs more work.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

The dynamite is supposed to look like fireworks your morans. From the moment I saw the pogo stick ad I knew what this ad set was supposed to be, and I think it's done very well - even if the art direction is quite Book of Eli-ish.

Guest
Guest's picture

I think the problem of the ad is that they chose a child and not a real man.
And that leads to the misunderstandings. By the way: It is the same idea
the german agency Scholz & friends realised for antinoisewindows from weru.

Look here:

http://www.s-f.com/Services/Awards_new/tabid/999/Default.aspx?campaign...

Guest
Guest's picture

first layer.. this is bad!

Guest
Guest's picture

what the... this is first layer idea!

Guest
Guest's picture

first layer = B.A.D

Guest
Chandra Wirawan's picture

Is this one of the end of the day picture ? hehehe

Chandra Wirawan
Activity Score 27
Purwacaraka Music Studio
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