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Know What's Inside

Published/Aired: 
May 2019
Hebrew National: Know What's Inside
Hebrew National: Know What's Inside
Hebrew National: Know What's Inside
Hebrew National Print Ad - Know What's Inside
Hebrew National Print Ad - Know What's Inside
Hebrew National Print Ad - Know What's Inside

Description

Given that the world is becoming more health conscious, I wanted to communicate that you don’t need to go to great lengths to know what’s inside Hebrew National Beef Franks, as they are very transparent about their natural ingredients. So I created three print ads in which a hot dog replaces a human/object in situations where an authority figure is trying to figure out what is happening inside of something (ex. baggage scanner, surgery, therapy).

Print advertisement created by S.I. Newhouse School of Public Communications, United States for Hebrew National, within the category: Food.

Caption

Crafted with 100% kosher beef. Contains absolutely no by-products, fillers, gluten, artificial flavors or colors.

Advertising School: S.I. Newhouse School of Public Communications, USA
Creative Director/Professor: Mel White
Art Director: Derek Rosen
Copywriter: Derek Rosen
Photographer: Adobe Stock
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