Given that the world is becoming more health conscious, I wanted to communicate that you don’t need to go to great lengths to know what’s inside Hebrew National Beef Franks, as they are very transparent about their natural ingredients. So I created three print ads in which a hot dog replaces a human/object in situations where an authority figure is trying to figure out what is happening inside of something (ex. baggage scanner, surgery, therapy).
Print advertisement created by S.I. Newhouse School of Public Communications, United States for Hebrew National, within the category: Food.