Heart

Agency Network: 
Published/Aired: 
June 2008
 Heart
 Heart

Description

Advertising Agency: NeogamaBBH, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriters: Silvio Amorim, Marcelo Correa
Art Director: Fábio Baraldi
Photographer: Marcus Hausser
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin, Willian Teixeira
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Kateter's picture

beautifully executed!

really strong.

Kateter
Activity Score 2029
Copywriter
wildbore's picture

yes! very nice.

wildbore
Activity Score 749
Creative Director at - - -
kalpesh78's picture

very stron but i think the line's ruining it.. these are self explanatory executions...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

JAGGY's picture

Effective!

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Chef114's picture

very effective!

Chef114
Activity Score 10
TBWA\ZAGREB
Zemane's picture

Beautiful execution.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Adaddicted's picture

"Stop consuming your body"???

Cliché!!!

w

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

theanc's picture

This so fucking good! Although I think the line and logo could be more sophisticated, like the art.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

pindi's picture

i dont think u cant change client logo... >.<

pindi
Activity Score 115
Art Director at Art Director
theanc's picture

I mean their positioning and applying. Not the art itself.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

crisis's picture

Great work.

crisis
Activity Score 187
Writer
gsotoe's picture

Effective effective effective.
The first anti-tobbaco ad that really gets to me.

gsotoe
Activity Score 33
Wunderman - Colombia.
tosqa's picture

yup, this is really works for me :)

tosqa
Activity Score 12
BBDO
StuartLittle's picture

Finally some Good nicotine stuff

StuartLittle
Activity Score 466
Other
SandMan69's picture

Not digging the visual.

The way the lung has been constructed would have been better if it was the "business end" that was on the outside all-over, hiding the filters.

That way it represents the risk more accurately.

The burnt spot can spread more realistically. Would look lovely as TV. Time lapse of the lung turning to ash, with an urn or something to catch it at the end.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

easy tiger's picture

niiiiiiiiiiiiiiiice !!!! good work boys !!!

easy tiger
Activity Score 68
Better then yours ! |

eaaaaaaasy

getconnected2001's picture

Gr8 execution!

getconnected2001
Activity Score 987
Art Director at New Delhi
sakibafridi's picture

You don't need a line in my opinion.

-Sakib
http://www.sakibafridi.com

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

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