Recycle

Campaign
Agency Network: 
Published/Aired: 
January 2010
Heal the Bay:  Recycle

Description

Print advertisement created by RLR, United States for Heal the Bay, within the category: Public Interest, NGO.

Caption

Recycle.
Before our "loftovers" consume us.

Advertising Agency: RLR Advertising, Pasadena, California, USA
Creative Director: Hans Castro Gallo
Art Director: Hans Castro Gallo
Copywriter: Toby Muller
Illustrator: Salamagica
Additional credits: Nikki Robischon, Albaro Ibarra, Jane Peñaflor
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CuriousPencil's picture

Weakest of the series. This is almost as lame as the 'tank dance' series. Our leftovers are NOT going to consume us, and that kind of weak copy destroys what was gearing up to be a great series. Shame.

CuriousPencil
Activity Score 4167
Copywriter
javier bizarro's picture

this idea its done, next

javier bizarro
Activity Score 270
Art Director at Del Campo Saatchi & Saatchi
Glut's picture

Art direction of the campaign is great, perhaps it all had to be more linked to the world´s health.

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
luispiter's picture

jajja the best...

luispiter
Activity Score 2746
comunication
jackblack's picture

Fail whale.

jackblack
Activity Score 2346
Art Director
kleenex's picture

Great art work.

kleenex
Activity Score 57557
Web Designer/Developer
picopalqlea's picture

bad photoshop art, I think this one of worst pieces from salamagica... i cant believe this was approve from salamnca's quality check, disappointing.
bad blendings, horrible feather masks, different resolutions on the images used, poor sense of depth field... to bad.

picopalqlea
Activity Score 973
everartz's picture

it seems that you are working in the same agency and had a better idea and got rejected so now you want a little revenge :D

everartz
Activity Score 7571
Art Director |

| everartz |

picopalqlea's picture

nothing like that bud, I'm a huge fan and friend of Salamanca's and his work and I can only hope to be as good as him one day, I'm working on it every day studding, looking, doing research and on and on. But i'm good enough to see when something is not done right. Specially when it;s about photoshop work. thats all. nothing to do with the agency or the idea.

picopalqlea
Activity Score 973
CuriousPencil's picture

This is why I love AOTW: peers. I'm sure Salamanca appreciates feedback like this, and anyway there's nothing wrong with a bit of professional envy, helps keeps people sharp.

CuriousPencil
Activity Score 4167
Copywriter
Lazarus's picture

Not new. But good effort.

Lazarus
Activity Score 1523
Creative Director
the_lizard_king's picture

Not new... Next!!!

the_lizard_king
Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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