Stupid Sherlock

Agency Network: 
January 2019
Head & Shoulders: Stupid Sherlock


Dandruff makes your head itchy.
When your head itches, you scratch your head.
When you scratch your head, you look like you’re thinking.
When you look like you’re thinking even when you don’t really have to think, you look stupid.
So, dandruff makes you look stupid.

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Head & Shoulders, within the category: Health.


Dandruff makes you look stupid

Advertising Agency: Saatchi & Saatchi Dubai, Dubai, United Arab Emirates
Chief Creative Officer: Komal Bedi Sohal
Associate Creative Director: Luis Paulo Gatti
Art Directors: Dennis Silveira, Ivan Bormaister
Designer: Alan Hong
Copywriter: Nazmi Ahmad
Illustrator: Pedro Lambuja
Account Director: Maged Kamal
Additional Credits: Mohamed Ashraf, Raja Rizkallah
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tasseka's picture

If Sherlock is able to hack the murders, he's still smart, despite of dandruff. So there is logic mistake with the idea and lookist approach as well.

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