Agency Network: 
Published/Aired: 
April 2008
Head & Shoulders:  Shoulders
Head & Shoulders Print Ad -  Shoulders

Description

Print advertisement created by Saatchi & Saatchi, France for Head & Shoulders, within the category: Health.

Caption

For longer lasting clothes.

Advertising Agency: Saatchi & Saatchi, France
Photographer: Roberto Badin
Art Directors: Fréderic Durand, Fréderic Kermovant
Copywriters: Arnaud Labille, Frederic Besset
Art Buyer: Marion Venot
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doworkson's picture

very nice. doesn't even need the copy.

doworkson
Activity Score 242
Copywriter
jimkuz's picture

I don't get it? The shoulders are worn ...

jimkuz
Activity Score 412
Graphic Designer at Freelance
Nanel's picture

yeah they're worn out because of the constant cleaning. am i right?

Nanel
Activity Score 283
Copywriter
ivan's picture

Yepp

ivan
Creative Director at Ads of the World
amsterdam73's picture

yepper

amsterdam73
Activity Score 374
Copywriter
chintan ruparel's picture

Yeppest :P

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

consolidated.db's picture

not such a strong insight, IMO. dandruff isn't much of a threat in terms of staining clothes. sure, it's ugly but it doesn't stain, doesn't set and is kinda light. it'd probably come out w' just water.

(and the art direction is bulk ugly too.)

consolidated.db
Activity Score 545
Copywriter at Ad Land
Abra Cadabra's picture

His shoulders aren't stained, they're worn from being brushed off so many times (before buying Head and Shoulders of course).

Abra Cadabra
Activity Score 102
Other
Rog's picture

Yeah, okay.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

richiethe's picture

Good job.. I knew it was for Head & Shoulders right away after I see a tiny shampoo bottle, cause that's what they always claim. Dandruff free and dare to wear black.
No copy, love it.

richiethe
Activity Score 24
RMIT University
Adaddicted's picture

Yeppest and a half ): P

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

JAGGY's picture

Your (Yeppest plus anything...) plus my 1

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

joestamp's picture

well done, like it allot.
great art direction also.

joestamp
Activity Score 130
LCC/london university of the arts
Vicomte's picture

oh, nice! It´s a new way, but a good way for this product

Vicomte
Activity Score 287
Copywriter at Copywriter
capywriter's picture

reminds me instantly of this video clip ;)

http://www.youtube.com/watch?v=eWLHQ3S-Oq8

capywriter
Activity Score 5513
Copywriter at Freelance
Wordnerd's picture

good one!

Wordnerd
Activity Score 6690
Copywriter
Chris's picture

excellent, yeah doesnt even need line.

Chris
Activity Score 1935
Art Director
lucciano marisio's picture

Me gusta como está centrada la foto, permite una buena lectura

L

lucciano marisio
Activity Score 166
Copywriter |

Lu

Example's picture

I assume the idea is more about him constantly having to wipe dandruff off his shoulders, wearing his jacket out with his hand every time he does it?

If that's what you meant by "cleaning"?

Don't know, could be wrong but that's what I got...

Example
Activity Score 99
Art Director
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