Description
Print advertisement created by Ogilvy, India for HCG, within the category: Public Interest, NGO.
Cigarette smoke inflames children's air pathways and leads to asthma attacks. Put out the fire.
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu
Highest Rated
Really looks like this one
http://adsoftheworld.com/media/print/israel_cancer_association_baby
To the point well executed, superb retouching, all three creatives are nice.
Venu
Pls stop posting positive comments about your own work.
This concept is DONE TO DEATH.
Pls don't spoil Rajiv Rao's name.
Mr Mercedes, Its already been judged as the best print of the week by Kirsten Rutherford and Lisa Jelliffe, senior creatives at Wieden + Kennedy London.
Check out bestadsontv.com
Mind you, just because someone selected it doesn't make it genuine or original. You know that it's copied. I can even take some of your agency's cannes winning ads that are copycats. And even your own agency guy have done the same idea earlier for different brands. Do you want me post the links, Mr Pradeep01?
Every good idea will appear to be a copy of something. Its good that both brickbats and bouquets come together.
The insight, the Creative tool, both are overused.
http://amuellergds120.blogspot.in/
http://4.bp.blogspot.com/-r6fuUPJSEJo/TthariWsajI/AAAAAAAAAIs/enKjFHml...
http://www.holgerappel.com/archives/cat_advprint.html
http://adsoftheworld.com/media/print/gulf_news_passive_smoking
http://www.adpunch.org/stop-second-hand-smoking.html
http://www.cuttingthechai.com/2007/06/282/indian-cigarette-ads-from-18...
Thank you! I think you made your point! :)
It's not new apparently, but still good!
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
At first I was like "cool"
And then I was like "Oh"
Finally I was like "mehhh"
because therefore it is
Really looks like this one
http://adsoftheworld.com/media/print/israel_cancer_association_baby
Hi I think this was released post the existing one on which you have commented.
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