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Pool

Campaign
Agency Network: 
Published/Aired: 
May 2010
Hawaiian Tropic:  Pool

Description

Print advertisement created by Grey, Chile for Hawaiian Tropic, within the category: Health.

Caption

Hawaiian Tropic
Extreme Waterproof

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Guest's picture

Nice art!!

Guest
rodrigo lubbert's picture

Awesome!

Nice job guys!

rodrigo lubbert
Activity Score 2
Graphic Designer
Reality Check's picture

It's all very impressive without being particularly thrilling.

Reality Check
Activity Score 2549
Guest's picture

Great art!

Guest
bknowlden's picture

Great artwork, but they totally lack strategy. The point of a waterproof sunblock is being able to enjoy the water without washing away the product - not avoid it altogether.

Sorry guys.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

meraj's picture

strongly agreed

meraj
Activity Score 216
university
Guest's picture

great observation. cheers.

Guest
pez's picture

good art, but i agree bknowlden, i don't see a benefit on avoiding my to enjoy water..

pez
Activity Score 1804
Creative Director
Guest's picture

Clever ad.

Guest
Guest's picture

she should have her hair wet.

Guest
Guest's picture

Open sea. Again and again? Oh...

Guest
Guest's picture

so, she can't swim... ok

Guest
Guest's picture

Open sea. Again and again?

Guest
gonniethegon's picture

arte cercano a la perfección :)

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

v0the0kwc's picture

hmmm good

v0the0kwc
Activity Score 141
Guest's picture

very nice work. she too...

Guest
Guest's picture

THIS ONE IS BRILLIANT

I MISS MY COUNTRY, RESPECT!

Guest
Guest's picture

GREAT ART DIRECTION

THIS IS THE YEAR!

I REALLY MISS MY COUNTRY, CONGRATS FROM LONDON!

Guest
Guest's picture

EXCELENTE

Guest
Guest's picture

i see a shark in the pool

Guest
miko1aj's picture

it's a toy.

miko1aj
Activity Score 3086
Geimima's picture

cool, is that real shark?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

dreadboy's picture

Inflatable shark. I like the idea, and I only gave it a 7 because the bathing suit is also dry. Small details make the difference.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

alexander_bickov's picture

Fantastic work

alexander_bickov
Activity Score 3281
corporal_hicks's picture

Cool

corporal_hicks
Activity Score 365
Art Director
hetupen's picture

waterproof?

hetupen
Activity Score 9
Guest's picture

nice ass :D

Guest
Guest's picture

like it :D

Guest
Hiperion's picture

Art: 10
Originality:0

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Gr 8 Ad :)

Guest
miko1aj's picture

I agree with the statement that it's little bit dangerous because the most valuable profit of being at beach or pool is to plunge in the water. I understand that this is metaphor and hyperbole and I KNOW that the tan sticks to skin when one swims, but nevertheless viewing this I rather feel that with this tan i miss the pleasure of swimming.
Art direction is wonderful but claim's typography and typo treatment really annoys, especially that whole project is quite well rounded.

miko1aj
Activity Score 3086
Guest's picture

For me the ad is wrong..causea waterproof product means that the cream don't go away...

Guest
TommyO's picture

Mozes is moving in discomfort in his grave right now.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

miko1aj's picture

Not necessarily, cause Bible says that he's ressurected.

miko1aj
Activity Score 3086
Guest's picture

Its a simple conection between the image and the product benefit. so waterproof water can´t touch her

Guest
Guest's picture

Que buen culo que tiene la mina esta..

Guest
Guest's picture

Great art, thought it is a very common concept. Seems like the first idea that came up your mind. @gus88

Guest
Minerva Pinto's picture

I agree that the idea behind the product is that she should be able to touch the water without the sunscreen washing away... here she can't be in the water at all. The art is great, but the details of the pitch are a bit... faulty?

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

if you want to catch eyes, let her to swim not to walk

Guest
alexhernan's picture

Like it too.

alexhernan
Activity Score 23
Art Director
saidukaringa's picture

I felt it like Dubai Aquarium - because there is a way you can walk like this between sharks
or may be the idea derived from there!

But great work... I like all the way

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

bvital's picture

great work guys, hats off............

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

michelangelo's picture

beautiful art direction and retouching... definitely

michelangelo
Activity Score 660
Guest's picture

Now I know how Moses did it. The mystery is solved. It wasn't God after all :)

Guest
Guest's picture

Nice artdirection. Wrong insight.

Guest
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