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Agency Network: 
Published/Aired: 
March 2008
Hawaiian Tropic:  Planets
Hawaiian Tropic Print Ad -  Planets

Description

Print advertisement created by Grey, Sweden for Hawaiian Tropic, within the category: Health.

Caption

Minimize the sun.

Advertising Agency: Grey Stockholm, Sweden
Art Director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
3DArt: Johnny Electro
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everartz's picture

sun block? what????
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Wordnerd's picture

it's a small sun. horribly shown, though

Wordnerd
Activity Score 6692
Copywriter
jiahsisco's picture

Sun could be even smaller to make the point. The sun shrinking really makes me nervous though.

jiahsisco
Activity Score 246
Media Drink |

Jiah Sisco
www.mediadrink.com

jazarah's picture

dahhh!!!

jazarah
Activity Score 1262
SandMan69's picture

Imagine there's a bright centre to the universe.

This is the idea that it's furthest from.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

m í t i c o's picture

Lacked give more turns to the idea.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
Jet Propulsion Lab's picture

My very eager mother just served us nine pizzas!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Carlos Garcia's picture

hum...
The copy should complement the visual idea. This is just repeating the idea twice. Not good.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

ZaboZaboZabo's picture

...but this is the smallest problem I guess.

ZaboZaboZabo
Activity Score 593
Art Director
A to the G's picture

everything I learned in school was lie... the sun isn't as big as I was made to believe.

A to the G
Activity Score 61
but_why's picture

Boring

but_why
Activity Score 280
Watford
robottttrockkkk's picture

Me gusta el concepto de minimizar al sol, pero creo que se puedo haber hecho de otra forma.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
vidya.shankaran's picture

sad one!

vidya.shankaran
Activity Score 724
strmkid's picture

BAD

strmkid
Activity Score 35
VCU Adcenter
Blue Koala's picture

1st L/O
----------------
Just an opinion.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

david ogilvy's picture
david ogilvy
Activity Score 30
red suspenders manufacturing company |

no one wants to buy anything from a clown

All ears's picture

I can't see which one is earth?

All ears
Activity Score 233
Copywriter, London
SandMan69's picture

the third rock from the sun... the one with a moon....and it's blue and green

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

poojagadodia's picture

http://www.watgame.com

i liked the concept

poojagadodia
Activity Score 194
ricklongo's picture

Way too literal for me.

ricklongo
Activity Score 1244
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