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Spanky's picture

not much concept (unless there's some cultural element i'm missing). but i like the look.

Spanky
Activity Score 4899
Other
ellehcimeo's picture

Isn't it that the bride gets her hands full of beautiful henna designs and the more intricate and full of designs her hands are, the more prosperous the marriage?

So her hands are to show that she's hoping to go to Hawaii for the honeymoon?

Anyone else know?

ellehcimeo
Activity Score 3376
Art Director
Spanky's picture

makes sense now. i like it.

Spanky
Activity Score 4899
Other
lucyinthesky's picture

ya, you're right. as far as i know, the brides in india get their hands painted with henna, so...that's the idea :)

lucyinthesky
Activity Score 44
Copywriter
Swissy's picture

Yep you got it! I was just at a Pakistani (sp?) wedding and the bride/bride's maids all had henna designs. I'm guessing same thing for India.

Swissy
Activity Score 44
Copywriter
Rog's picture

Lovely idea. Think local, works global. )

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

afterbyrne's picture

Looks awesome but I have a feeling that most people would just walk by it. Doesn't have much impact.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

Rog's picture

Yes, most people would.
Except maybe the population of India... and a few Cannes judges.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

chintan ruparel's picture

this just picked up a lion...

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Ad Junkie At Large's picture

make the logo bigger! If i didn't already know this was an ad for Travel Corperation Indian I'd think it was an ad for henna, no matter i still think they're fantastic!

Ad Junkie At Large
Activity Score 554
Art Director
sac's picture

Valcanoes national park??? Isn't that supposed to be Volcanoes national park?
Lion winning ad?
With a typo?
Hmmmmmm!

sac
Activity Score 10
puppiepoppy's picture

I THINK FOR HONEYMOON, THE BRIDE SHOULD HAVE HENNA TATTOO OF THOSE 101 KAMA SUTRA TRICKS! Hehehee....just stay indoor, enjoy! No need to travel to Hawaii or whatever shit.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Ad Junkie At Large's picture

hahahahaha i've been caught lookin at my hand for notes once or twice

Ad Junkie At Large
Activity Score 554
Art Director
Beatboxer's picture

The logo (brand) should be more highlighted. Everything is too close.

The idea is very good, and the execution is WAY TOO BEAUTIFUL.

Beatboxer
Activity Score 1517
Copywriter
jamesrothenburg's picture

Lovely!

jamesrothenburg
Activity Score 554
Art Director
hadrianapolis's picture

Nice idea, great execution

hadrianapolis
Activity Score 733
renzz's picture

WOW imagine the pain of the painter when those hands get washed...

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

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