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Carpet

Campaign
Agency Network: 
Published/Aired: 
March 2009
Havells:  Carpet

Description

Print advertisement created by Lowe, India for Havells, within the category: Electronics, Technology.

Caption

Fans so beautiful, they inspire art.

Advertising Agency: Lowe Lintas, New Delhi, India
Creative Director: Uday Shankar Rao
Art Directors: Tridip Nandi, Tandra Chakravarty
Copywriter: Azazul Haque
Illustrators: Tandra Chakravarty, Tridip Nandi
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jackmancer2017's picture

English is not my main language. Would English-speaking people be confused with the synonym 'fan' for like, football fans?

Anyway, art direction is really neat but that's bout it. Why do they inspire art?

jackmancer2017
Chelsey Homan's picture

No, the word fan as in fooball fan is usually only used in sports contexts or as in "I'm a fan." I think the two meanings for fan is so different that the context makes it clear which is meant.

If anything is going to confuse me, it's this ad. I think I just don't get it at all.

Chelsey Homan
Activity Score 90
Guest's picture

don't get it. art direction is lame, pulling up the rug to show copy, and the gray, white and red blah.

Guest
nokensmok's picture

It's a fan campaign, "Fan" as in a ventilator, a device that has three blades and blows air. What you see in the carpet is a re-interpretation.

nokensmok
Activity Score 11
Art Director at ISP
nokensmok's picture
nokensmok
Activity Score 11
Art Director at ISP
ambareesha's picture

mid range. where is WOW lowe?

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

everartz's picture

Mr. Uday Shankar Rao... your work sucks!

everartz
Activity Score 7613
Art Director |

| everartz |

gioborde's picture

Random tagline

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

manumartin5's picture

I am not getting it. Is it a published ad? I doubt.

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
chanderjoshi's picture

I think there is one more point i.e. power of air blown by fan. Look at the carpet, it's bottom right corner is flipped and logo & line is placed there ;)

chanderjoshi
Activity Score 153
Other at Essence Communications
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