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Keep Our Creatives In Check, 2

Campaign
Agency Network: 
Published/Aired: 
February 2018

Description

Recruiting medical and scientific writers into a creative healthcare agency can be challenging. We emailed PDFs to prospective targets using illustrations of well-known children’s stories with exaggerated health claims, asking them to check the comments. Whereupon they clicked on the note and opened the call to action. Medical writers are essential to making sure all communication falls within legal guidelines that govern Healthcare marketing agencies.
The idea highlights the everyday process of how medical writers amend concepts using the PDF note facility. The concept empowers writers to feel that they are important members of the team that bring creative ideas to fruition.

Print advertisement created by Havas, United Kingdom for Havas, within the category: Agency Self-Promo.

Caption

"Went to ..... to mend his..... with vinegar and brown...." Vinegar and brown paper are not sufficient to heal a fractured skull - an open fracture may require antibiotics to prevent an infection developing.

Advertising Agency: Havas Lynx, Manchester, United Kingdom
Chief Creative Officer: Tom Richards
Creative Director: Phil Howells
Senior Creative: Jamie Axford
Creative: Adam Tomlin
Illustrators: Annette Jones, Jack Bailey, Cachetejack
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