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Havas

Keep Our Creatives In Check

Agency: Havas

Description

Recruiting medical and scientific writers into a creative healthcare agency can be challenging. We emailed PDFs to prospective targets using illustrations of well-known children’s stories with exaggerated health claims, asking them to check the comments. Whereupon they clicked on the note and opened the call to action. Medical writers are essential to making sure all communication falls within legal guidelines that govern Healthcare marketing agencies.
The idea highlights the everyday process of how medical writers amend concepts using the PDF note facility. The concept empowers writers to feel that they are important members of the team that bring creative ideas to fruition.

This professional campaign titled 'Keep Our Creatives In Check' was published in United Kingdom in February, 2018. It was created for the brand: Havas, by ad agency: Havas. This Print medium campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted over 5 years ago.

Credits

Advertising Agency: Havas Lynx, Manchester, United Kingdom
Chief Creative Officer: Tom Richards
Creative Director: Phil Howells
Senior Creative: Jamie Axford
Creative: Adam Tomlin
Illustrators: Annette Jones, Jack Bailey, Cachetejack

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