Keep Our Creatives In Check

Agency Network: 
February 2018
Havas: Keep Our Creatives In Check


Recruiting medical and scientific writers into a creative healthcare agency can be challenging. We emailed PDFs to prospective targets using illustrations of well-known children’s stories with exaggerated health claims, asking them to check the comments. Whereupon they clicked on the note and opened the call to action. Medical writers are essential to making sure all communication falls within legal guidelines that govern Healthcare marketing agencies.
The idea highlights the everyday process of how medical writers amend concepts using the PDF note facility. The concept empowers writers to feel that they are important members of the team that bring creative ideas to fruition.

Print advertisement created by Havas, United Kingdom for Havas, within the category: Agency Self-Promo.


There was an old lady who lived in a shore. She had so many children. She didn't know what to do... Can we clarify age of the patient? Most likely postmenopausal, so impossible to have given birth to so many children recently. Medical writers wanted to keep our creatives in check.

Advertising Agency: Havas Lynx, Manchester, United Kingdom
Chief Creative Officer: Tom Richards
Creative Director: Phil Howells
Senior Creative: Jamie Axford
Creative: Adam Tomlin
Illustrators: Annette Jones, Jack Bailey, Cachetejack
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