Think twice

Campaign
Agency Network: 
Published/Aired: 
April 2008
Havaianas:  Think twice

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

Think twice about that boob job. Imagine looking down and not being able to see your Havaianas.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
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Highest Rated

Guest commenter's picture

I'm not hating, I just don't see what's so great about this campaign. I keep seeing all these adamant people championing these ads and I keep going back over them to see if I missed something, but I don't know... just kind of feels "meh." Especially compared to previous efforts for this brand. But I suppose that's the drawback to working on award-winning campaigns. Everything that follows will always be compared to the earlier work.

Guest commenter
cherrydarling's picture

Wow!

cherrydarling
Activity Score 28
Copywriter
robottttrockkkk's picture

me gusta la redaccion de las cinco piezas.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
StrikeMe's picture
StrikeMe
Activity Score 23
Mackenzie
consolidated.db's picture

doesn't make me wanna buy a pair of haviannas.

but as a guy not in the market for a boob job, guess im not their target.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Guest commenter's picture

WTF does the boob job has to fuckin do with this ad ?
Wrong catchphrase here ! previous campain was wayyyyy better

Guest commenter
A.G. Pennypacker's picture

I love headlines like this. But where's the shoe?

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
王宏伟's picture

漂亮~~~~

王宏伟
Activity Score 42
Creative Director at 北京
Get-a-Fix's picture

I wanna buy these. Just for the damn amazing art job! Boobs or no boobs...the headlines rock too.

Get-a-Fix
Activity Score 351
Copywriter
golbez's picture

wow... you guys are haters lol

golbez
Activity Score 10
LeeMoh's picture

I like it.

LeeMoh
Activity Score 424
Guest commenter's picture

this is a site to see work.. not for just -ve comments...
lot of frustrated ppl here... im not saying its the best piece ive seen ever.. but its not bad...

so what if its frigging jasper jones or johns... does it reely matter?.. the ad works anyways...
advertising never claimed to be art.. its always been a borrowed art

too much angst in this forum...guys loosen up..give credit whr its due...

Hate the haters!!!

Guest commenter
Guest commenter's picture

I'm not hating, I just don't see what's so great about this campaign. I keep seeing all these adamant people championing these ads and I keep going back over them to see if I missed something, but I don't know... just kind of feels "meh." Especially compared to previous efforts for this brand. But I suppose that's the drawback to working on award-winning campaigns. Everything that follows will always be compared to the earlier work.

Guest commenter
AD1014's picture

totally agree. it's not a great campaign and you won't see this work win in any shows. guaranteed.

AD1014
Activity Score 307
Graphic Designer at nyc
simon.gross's picture

This is funny. Everyone knows what havaianas are. I love that the ads are so self assured. They aren't ramming a sales message down my throat. It's a brand ad for a brand leader. It reinforces the positioning. Come on. Have a laugh.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
blueturtles's picture

boob job is a cultural thing. i have a friend from south america and he was telling me that by 16 most girls get one. so maybe that's why they mentioned it.

blueturtles
Activity Score 235
Art Director at BBDO
ricklongo's picture

Your friend is wrong.

ricklongo
Activity Score 1244
nomienick's picture

nice colours and art direction - needs different copy though.. trying to be clever and it's not working

nomienick
Activity Score 44
Graphic Designer
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