Silver Bird

Campaign
Agency Network: 
Published/Aired: 
October 2009
Havaianas:  Silver Bird

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

Bein stylish is being able to dress up with less.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar
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Highest Rated

rolling.stone's picture

good art

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Superb Art but they are still chappals aren't they?

Guest
alexander_bickov's picture

Lovely art

alexander_bickov
Activity Score 3281
Guest's picture

Solo son zayonaras con palomitas, jaja.

Guest
tirthomitro's picture

as usual... tops the art level.
in fact, sets a benchmark as they've done so far.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

zaina's picture

i think the design is good as a craft but the concept of the design is week. it has no strong meaning to effect the audience

zaina
Activity Score 85
Graphic Designer at designing agency
Guest's picture

week?

Guest
old monk's picture

its a brilant example of how product design inspire communication.

old monk
Activity Score 23
Copywriter at Fisheye communication
mikeelrapido's picture

Nice design...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

gravity's picture

nice design, bad copy.

gravity
Activity Score 181
Art Director at Sistemsensin
Guest's picture

you're probably not a girl you have no idea how true that copy is so shut up!!! Girls are gonna disagree with u!!!!

Guest
talkingisfree's picture

It would be beautiful if they did something different now...

talkingisfree
Activity Score 2712
Art Director
LeeMoh's picture

Copy:
"Dressing up with less" is sometimes stylish and the opposite is not necessarily true.

Art:
Though good, kind of oddly colored.

Else:
Art connotation doesn't labor to align with copy. Where is the "less" in the visual? May be the product itself... mmmmm... cool.

LeeMoh
Activity Score 424
premc's picture

Havaianas ads are always rocking !!

8.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

hagemony's picture

love the art...

hagemony
Activity Score 335
Guest's picture

AWESOME

Guest
Guest's picture

don't get it...pretty and all but just that, pretty.

then again, I know nothing

Guest
Aphex's picture

Havaianas = BORED.

Siempre lo mismo. Recuerdo que con Eugenio Mohallem, si bien no estaban full diseño, los textos eran ÚNICOS. Uno de los que más me gustó fue donde la gráfica eran las piernas de una hombre y una mujer sobre un fondo blanco sólo con las sandalias, copy:

"Es difícil estar bien vestido cuando estás prácticamente desnudo".

GENIAL!!

Mohallem, come back!!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

Guest's picture

Fantastic look!

Guest
silvi's picture

Somebody please, translate text to spanish. I don´t understand.

silvi
Activity Score 4170
Copywriter
Juan Cabral's picture

This is like The Economist. And endless award winning campaign.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

It is nice, but since Bombay Sapphire used girland by Tord Boontje it doesn't look very fresh...

Guest
Guest's picture

bad photoshop hauahuahauha

Guest
rolling.stone's picture

good art

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

willy wonka's picture

Excellent art!!!!!!!!

willy wonka
Activity Score 137
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