Owl

Campaign
Agency Network: 
Published/Aired: 
October 2009
Havaianas:  Owl

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

Dress code. You've cracked it.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar
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Highest Rated

lucdesaulniers's picture

It leaves me totally indifferent.

lucdesaulniers
Activity Score 1145
Guest's picture

the design is good regarding if you consider it as craft it is a beautiful artwork but i think it has a misleading concept and that why i think the design is slightly week

Guest
funky_frogii's picture

have seen something similar before

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

yeah, already done

Guest
jackmancer2017's picture

designer pushed it to far

jackmancer2017
talkingisfree's picture

Bored of these.

talkingisfree
Activity Score 2712
Art Director
LeeMoh's picture

This is better art.

LeeMoh
Activity Score 424
premc's picture

Havaianas ads are always rocking !!

8.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

zaina's picture

nothing special

zaina
Activity Score 85
Graphic Designer at designing agency
kurtberengeiger's picture

I'm struggling with the line on this one.

kurtberengeiger
Activity Score 7350
Copywriter
Emanresu's picture

You're not alone. A few things about the line befuddle me, but I think they may have wanted to used the word unlocked or something else synonymous rather than the word "cracked." For a second I thought of cracked feet and cracked sandals, which is not a positive.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
matushacker's picture

for me it's just illustration, not ad

matushacker
Activity Score 45
mrckais's picture

it's really nice, but as many of you, i've seen a similar one before

mrckais
Activity Score 417
Art Director |

mrckais

Guest's picture

none of you guys hear spell the word "Weak" right!!!!

Guest
Guest's picture

But you used the word 'hear' wrongly too. Right?

Guest
lucdesaulniers's picture

It leaves me totally indifferent.

lucdesaulniers
Activity Score 1145
Juan Cabral's picture

I think the layouts are getting better and the headlines worse.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

It is nice, but since Bombay Sapphire used garland by Tord Boontje it doesn't look very fresh...

Guest
willy wonka's picture

very nice

willy wonka
Activity Score 137
work
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