Description
Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.
Dress code. You've cracked it.
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar
the design is good regarding if you consider it as craft it is a beautiful artwork but i think it has a misleading concept and that why i think the design is slightly week
have seen something similar before
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
yeah, already done
designer pushed it to far
Havaianas ads are always rocking !!
8.5/10
radical
You're not alone. A few things about the line befuddle me, but I think they may have wanted to used the word unlocked or something else synonymous rather than the word "cracked." For a second I thought of cracked feet and cracked sandals, which is not a positive.
it's really nice, but as many of you, i've seen a similar one before
mrckais
none of you guys hear spell the word "Weak" right!!!!
I think the layouts are getting better and the headlines worse.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
It is nice, but since Bombay Sapphire used garland by Tord Boontje it doesn't look very fresh...
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