If he praises your eyes

Campaign
Agency Network: 
Published/Aired: 
June 2007
Havaianas:  If he praises your eyes

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

If he praises your eyes, he's thinking about your breasts. If he praises your smile, he's thinking about your breasts. If he praises your Havaianas, either the guys has a foot fetish or he's thinking about your breasts.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon
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deep_tracy's picture

eh? seems like the copy guy and the art guy were given completely different briefs. the trying-to-be-witty copy doesn't quite cut it. better without copy at all.

deep_tracy
Activity Score 586
Copywriter
ChuckNorris's picture

that's the brazilian headline style. (I don't like it very much)

ChuckNorris
Activity Score 834
Creative Director
Besha's picture

what the heck? I totally agree the copy is killing it!

Besha
Activity Score 295
Art Director
Beatboxer's picture

It's funny!!!

I bet at least the copywriter has a fetish with breasts.

Beatboxer
Activity Score 1517
Copywriter
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