Delicate and feminine things

Campaign
Agency Network: 
Published/Aired: 
June 2007
Havaianas:  Delicate and feminine things

Description

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

If you like delicated and feminine things, you deserve a sandal like this. If you don't, you deserve to be hit with a sandal like this.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon
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Caesar's picture

Thumbs up.

Caesar
Activity Score 12
Other
jungleraven's picture

hard sell

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Ravages's picture

Coming after the 'Feet dream too' campaign, this is a let down.

Ravages
Activity Score 842
Beatboxer's picture

Sort of... Not quite.

Beatboxer
Activity Score 1517
Copywriter
ziriguidum's picture

Hey Ravages I think you have a serious problem with the brazilian stuff. Everyone knows that you like BBDO NY stuff better... so please move to the next page.
Are you jealous??

ziriguidum
Activity Score 78
Art Director
Ravages's picture

Interesting.
I can only comment if I whore myself out to every ad? And only if I go gaga over it? Hmmmm....

Ravages
Activity Score 842
ziriguidum's picture

Yes you're jealous. The comments are about the ad above not about your personal taste which everyone already knows it.

ziriguidum
Activity Score 78
Art Director
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