Big Bang, Red

Campaign
Agency Network: 
Published/Aired: 
January 2008
Havaianas:  Big Bang, Red

Description

Advertising Agency AlmapBBDO, São Paulo, Brazil

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

Learn how to color with your feet.

Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
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designer10's picture

Beautiful work!!!! As always AlmapBBDO kicks ass!!!

designer10
Activity Score 50
consolidated.db's picture

Yeah!! Right on!! Maybe if you open up even more, they'll put it all inside you!

consolidated.db
Activity Score 545
Copywriter at Ad Land
JACKIE CHAN's picture

BUEN TRABAJO MARCELO SIGUE ASI

JACKIE CHAN
Activity Score 40
CREATIVE
phoamcor's picture

SIX IDENTICAL ADS

CONGRATULATIONS

Did you have to upload all of them?

phoamcor
Activity Score 1284
FarFromFlorida's picture

useless and absolutely no idea. Go to some design-forum if you want praise, because there is no good advertising in this campaign what so ever. Just design,, and no clever communication.

By the way - why are we seeing the same execution 6 times (only with some minor change in headline). Boring.

FarFromFlorida
Activity Score 104
Copywriter
picopalqlea's picture

weon picao!!!

picopalqlea
Activity Score 999
JGCreative's picture

I disagree,

What working on two continents has taught me is that a good design some times does more that a great ad.
reason being is that its the same what iPod+iTunes does, show the product and create a hype, The hype translate into brand recognition which then turns into sales. Being an art director has also taught the value of good design and this has all the elements. I would just tighten the ledding on the letter and voila ! :-) Well done.

JGCreative
Activity Score 58
Art Director at Creative Intelligence
ODoyle's picture

LOL! yeah so true... go to some design forum with these man there's no idea here whatsover just pretty colours...

ODoyle
Activity Score 260
Art Director
daniel_glezmilan's picture

www.danielglezmilan.blogspot.com

It looks great in my Dekstop!!!
thanks almap

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

dragon's picture

Marcelo the greatest.

dragon
Activity Score 113
Copywriter
R. Rinaldi's picture

The previous campaign was much better. Next.

R. Rinaldi
Activity Score 686
Singapore
Tiago Canada's picture

You don't need a "idea" to actually have an idea. I love this ads idea! And buddy it sells...

PEACE!

Tiago Canada
Activity Score 32
ramosraf's picture

This is nothing....

ramosraf
Activity Score 115
Graphic Designer
R. Rinaldi's picture

You are ....

R. Rinaldi
Activity Score 686
Singapore
Knolex's picture

Did anyone who complained read the copy?

Knolex
Activity Score 121
Copywriter
consolidated.db's picture

Did anyone who praised look at the ad?

consolidated.db
Activity Score 545
Copywriter at Ad Land
tangara's picture

who sad that we can`t use grapic design in advertising and it looks good because it just looks good? Did it have to be always trick or smarty...or some bullshit else?

It impacts, doesnt need nothing more.

tangara
Activity Score 14
Ravages's picture

Great art. IMO, that line is unnecessary.

Ravages
Activity Score 842
amit parekh's picture

looking nice..good exucation

amit parekh
Activity Score 283
Art Director
R. Rinaldi's picture

Bad spelling.

R. Rinaldi
Activity Score 686
Singapore
poojagadodia's picture

http://www.WATConsult.com
beautiful..creative...attractive

poojagadodia
Activity Score 194
djakuza's picture

toooooo many motives for such a boring idea....

djakuza
Activity Score 517
Art Director
funky_frogii's picture

nice.........
love anything creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

getconnected2001's picture

Brilliant art, whole campaign simply wow!

getconnected2001
Activity Score 987
Art Director at New Delhi
reactor's picture

Great appreciation is due when someone can take a mundane, boring product like a Havai-slipon and make it this brilliant and appealing! Who says that all ads have to have great copy? Try writing an overwhelming piece of copy for this product. The majority will feel-`Come on give me a break- it is only a rubber slipon- dont feed me more crap`.For a product like this,`heavy duty`copy can come across as overbearing or overselling. Here they have made it colourful with very good art direction and some simple and light copy for the TG.The largest markets for this product is where language can be a problem like Asia,The Middle East and the Far East.Copy can loose its Zip in translation and interpretation.
ONE OF THE BEST ADS I HAVE SEEN FOR A PRODUCT LIKE THIS.(i myself have done quite a few ads for similar products)
I agree with JGCreative and Tiago.
Have a great day friends!

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Kateter's picture

this is fabulous!

contrary to some campaigns which start with brilliant idea and fade with every next step, this keeps on going really strong.
first they built a strong brand with totally recognizable look and they just keep reinforcing it. and every time they do it nicely and consistently.
why the hell should they discover quantum physics every time? sticking to things that work is sometimes more important than discovering something new.

art is so nice it really doesn't need a copy. it's got strong message already. tone of voice bang-on. relevance bang-on. product is the hero. nice to look at.
what more do you want?

Kateter
Activity Score 2029
Copywriter
FarFromFlorida's picture

If this as much as gets shortlisted in Cannes, I swear to God, I'll burn down the festival palais!

FarFromFlorida
Activity Score 104
Copywriter
Kateter's picture

than check some of the things that got Clio. you'll see why festivals are such crap.

Kateter
Activity Score 2029
Copywriter
sp101's picture

please come up with something new!

sp101
Activity Score 137
advertising
Calibarak's picture

Have fun

Calibarak
Activity Score 302
caju's picture

Si esta pieza no fuera de Almap, ni de Havaianas, tendría tantos aplausos?
Son 6 avisos idénticos. que están bonitos pero tampoco. Creo que hay que tener un poco más de criterio.

caju
Activity Score 123
Other
theanc's picture

Really really beautiful but I think copy is unecessary and this is not really a ad. This looks like a poster or a fashion billboard.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

banane's picture

Just beautiful.
Fashion advertising works like this. A perfect beauty without content.
Good job.

banane
Activity Score 54
Creative Director
dcgroppo's picture

Everything just because is Marcello Serpa... c'mon, is the same thing as always and now with bad text.

dcgroppo
Activity Score 239
Other
strongbone's picture

gd design & art direction, no idea & only fr single, no campaign!

strongbone
Activity Score 107
Art Director at ScamAd
Ombligo's picture

Marcelo, esta genial, siempre logras impresionarme mas!!!
Gracias por inspirarnos a hechar para delante.

Frank Ordoñez,DR.

Ombligo
Activity Score 6
Art Director |

Frank Ordoñez Gomez
Art Director
Factoria de Ideas
Dominican Republic
www.factoriadeideas.com

zmekyus's picture

it looks great but i agree its the only thing about this ad...theres no message...just great artwork...

zmekyus
Activity Score 120
blueturtles's picture

flip flops are boring, but havaianas has come up with a way to make it interesting by adding color. ads are saying exactly that. they've made the flip flop into art. good job guys.

to all you critics, come on...it works for the target. there is a concept. look harder.

blueturtles
Activity Score 235
Art Director at BBDO
iamcreative's picture

It looks great. But the idea is already done.

iamcreative
Activity Score 262
AERC's picture

Comun!!!!.....is always the same!!!....great art dirección whithout an idea!!!....

AERC
Activity Score 61
Art Director
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