Big Bang, Purple

Campaign
Agency Network: 
Published/Aired: 
January 2008
Havaianas:  Big Bang, Purple

Description

Advertising Agency AlmapBBDO, São Paulo, Brazil

Print advertisement created by BBDO, Brazil for Havaianas, within the category: Fashion.

Caption

Now you'll see a happier world, even when your head is hanging low.

Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
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Highest Rated

picopalqlea's picture

y sugui picao!!!!

picopalqlea
Activity Score 999
JACKIE CHAN's picture

BUEN TRABAJO MARCELO SIGUE ASI

JACKIE CHAN
Activity Score 40
CREATIVE
FarFromFlorida's picture

useless and absolutely no idea. Go to some design-forum if you want praise, because there is no good advertising in this campaign what so ever. Just design, and no clever communication.

By the way - why are we seeing the same execution 6 times (only with some minor change in headline). Boring.

FarFromFlorida
Activity Score 104
Copywriter
picopalqlea's picture

y sugui picao!!!!

picopalqlea
Activity Score 999
ramosraf's picture

chupa

ramosraf
Activity Score 115
Graphic Designer
R. Rinaldi's picture

Lollipop

R. Rinaldi
Activity Score 686
Singapore
R. Rinaldi's picture

Yawn.

R. Rinaldi
Activity Score 686
Singapore
artist.yesha's picture

for a campiagn thre should be some story. or a relation thatis continuing

artist.yesha
Activity Score 16
Art Director at M.S university, Faculty of fine arts
getconnected2001's picture

liked the copy. refreshing art!

getconnected2001
Activity Score 987
Art Director at New Delhi
FarFromFlorida's picture

What copy? it doesn't make sense at all. I mean, it's just some strange pathetic lie, trying to be poetic, but all it does, is absolutely nothing.

Simply bad.

FarFromFlorida
Activity Score 104
Copywriter
Writer's picture

WTF??

Writer
Activity Score 129
Writer
caju's picture

Si esta pieza no fuera de Almap, ni de Havaianas, tendría tantos aplausos?
Son 6 avisos idénticos. que están bonitos pero tampoco. Creo que hay que tener un poco más de criterio.

caju
Activity Score 123
Other
dcgroppo's picture

Everything just because is Marcello Serpa... c'mon, is the same thing as always and now with bad text.

dcgroppo
Activity Score 239
Other
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