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Calibarak's picture


Activity Score 302
Davosk's picture

I like the art direction, I'm just not sure of the idea yet.

Activity Score 4813
Art Director
benedict007's picture

「中英快譯」 means quick translation between chinese and english, I think that's the idea.

I think "ALL (全)" is the best in the series.

Activity Score 9
Jurgis's picture

I want to have joeBK's children.

Activity Score 2
TRICKY's picture

why all the hate in this room?

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

wearmysocks's picture

I see what you did there! haha!

Activity Score 1085
Copywriter at In-house at a multinational based in London |

Energizer Bunny arrested, charged with battery.

TRICKY's picture


Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Pretentious_and_Bitter's picture

Was JoeBK involved in this campaign? Why the harsh words? That being said, I think this campaign is effective, simple and tells me precisely what this product does.

Activity Score 10
Graphic Designer
Salet's picture

Exactly. I like the piece, but I don't think "So?" calls for an onslaught of broken insults.

Activity Score 288
gmint7's picture


maybe he meant someone else in other forum..
i've seen some harsh insult around tho.. i totally agree with him

oh, and i LOVE this!

Activity Score 2675
Art Director at ad grad @ S Francisco |


Jet Lee's picture

Agree. The worst insult I've seen was 'I want to puke in the Art Director's mouth'. But why? Ok, the ad can be really bad but why have to insult so badly?
Great pieces btw, 'Horse' is my favourite.

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
louis119david's picture

This is a totally oriental-culture based masterpiece. If the Cannes Lion is held in China, this would win at least a Gold Lion. But unfortunately, it would never be.

So, I do really appreciate this work. People who work in the occident would never imagine how fabulous this is, or how much inspiration and hard work it would take. Anyway, this should be something appreciated within our own culture...

That's all.

Activity Score 30
gmint7's picture

Mao would love this.

Activity Score 2675
Art Director at ad grad @ S Francisco |


jingwei's picture

This IS fabulous, but I have to say this is th weakest of the series, since it looks like a korean character at first sight. I'd say "ALL" would be first on my list and "HORSE" would rank second. This is great work, I hope it at leasts wins something somewhere.

Activity Score 150
Copywriter at BIAD |

come on, push it!!!!

Ron Jeremy's picture

Can someone explain the idea for us non-orientals please?

Ron Jeremy
Activity Score 92
whitespace's picture

The Chinese character is 'hate', literally. This ad uses English letters to make up the Chinese character, hence the quick translation.

Activity Score 1953
Creative Director
♥ get lost ad freak ♠'s picture

'English letters'?
You made my day.

♥ get lost ad f...
Activity Score 250
Other |


bbchinho's picture

it's 恨 translated to english "Hate"
the execution here is not as good as "ALL" i think.

Activity Score 10
kanja's picture

JoeBK shut the fuck up....
let people comment, they have their right to comment what they want.
you only can just ignore it...

Activity Score 100
Client Servicing
kanja's picture

and dont simply ask ppl to fuck ur mom...

Activity Score 100
Client Servicing
smudge23's picture

You people shouldn't take insults so personally. I think they spice up these yawn factor nine notice boards.

Activity Score 171
credosian's picture

i like the campaign.

two thumbs up brother.

nice ones.

Activity Score 273
Copywriter at Climb Media |

Be awesome :)

Will Young's picture

good idea,but the execution should in many

Will Young
Activity Score 20
Art Director at Art Director
debu purkayastha's picture

whats happening here?

i "hate"....

debu purkayastha
Activity Score 84
Creative Director
emailer's picture

nice ideia. good Art direction

Activity Score 69
popdod's picture

Briliant idea.

Activity Score 18
Graphic Designer at freelancer
arthritic account director's picture

Generic strat

arthritic accou...
Activity Score 6
db's picture

------------------------i'm separation lin

Activity Score 44
Other |

------------------------i'm separation line-----------------

EddieZhao210004's picture

Hate? Why not "Love"?

Activity Score 68
EddieZhao210004's picture

Briliant! Good job, DDB Hong Kong!
BTW, I think it's not easy to understand for most Chinese.

Activity Score 68
aloninet's picture


Activity Score 2
Graphic Designer