Also From This Campaign 6
Description
Print advertisement created by DDB, France for Hasbro, within the category: Gaming.
Executive Creative Director: Alexandre Hervé
Copywriter: Jean-Francois Bouchet
Art Director: Emmanuel Courteau
Account Supervisors: Marie-Laure Dangeon, Camille Passot
Advertiser’s Supervisors: Christine Pagani, Sylvaine Gomez
I think they're good ads but maybe because I got the connection of history and the pie piece used in Trivia Pursuit right away.
Nice AD but what is it exactly saying about the game ? That there is questions in it ?
Well...thank you guys, all those who didn't know Trival Pursit would love it...oh wait...crap!...they won't understand it because they don"t know the game and the pie thing...
no use, no purpose, just a piece of "art" trying to make its way to Cannes....
They may have a concept, but this subject matter and its execution is horrible. King Kong is a Trivial Pursuit game piece? It's incoherent.
I DON'T UNDERSTAND ANYTHING! What the fuck is that?
Come on guys !! Don't be in bad faith ! Simple & clever campaign that's all !
The pie piece replace the answer in these prints because as a player you have to search the answer before to win this pie piece. Winner at Cannes for sure !