Hitchhiking

Campaign
Agency Network: 
Published/Aired: 
June 2012
Hasbro:  Hitchhiking

Description

Print advertisement created by DDB, France for Hasbro, within the category: Gaming.

Caption

How persistent are you?

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Directors: Paul Kreitmann, Jenna Haugmard
Copywriter: Alexis Benoit
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gadgets's picture

Good!

gadgets
Activity Score 1063
zaheenkb's picture

This one is still a bit unclear for me. As I understand, the idea says that the more persistent you are the higher levels of difficulty you will achieve/choose. But how does that relate to Hitchiking?

I mean, for Dog training it is simply clear, even so for Pirating. And a bit so for Chasing.

But in Hitchiking does it mean that the person is facing more difficult choices to lend a ride to?

Can you please share what you understand of this campaign?

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

Meow Me's picture

i wud prefer the one with dog or pirate, this is somehow confusing

Meow Me
Activity Score 62
Copywriter at RC&M, New Delhi
dthlb72's picture

the hotter you are, the easier you get pick up.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
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