Agency Network: 
Published/Aired: 
December 2009
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Harvey Nichols:  Xmas 2009
Harvey Nichols Print Ad -  Xmas 2009

Description

Print advertisement created by DDB, France for Harvey Nichols, within the category: Fashion.

Caption

Wishing you a truly indulgent Christmas!

Advertising Agency: DDB London, UK
Head of Art: Grant Parker
Head of Art Buying: Daniel Moorey
Photographer: Kourtney Roy / Carole Lambert
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Highest Rated

claudiugeanta's picture

This is very simple - the shadow shows her lifting her dress (skirt) - thus "indulgent Christmas" - as in "indulge yoursefl". Get it?? The message is great!

claudiugeanta
Activity Score 4
Creative Director
jackmancer2017's picture

Well who doesn't want that

jackmancer2017
CopyRight's picture

yummy

CopyRight
Activity Score 713
mgriff21's picture

Eh, so what.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

mikeelrapido's picture

Nothing special

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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redaroguitijani's picture

didn't get it!! but I notice that they tried to express something with the shadow of the lady, can so develop it?

redaroguitijani
Activity Score 60
graphic designer
SAM75's picture

What happens to the shadow is the point. But I can't catch the idea.

SAM75
Activity Score 220
SAM75's picture

What happens to the shadow is the point. But I can't catch the idea.

SAM75
Activity Score 220
pitted prunes's picture

mmm. i cant figure out the shadow either.

pitted prunes
Activity Score 216
vidya.shankaran's picture

well its not just the shadow..also notice that she is bursting at the seams of her pants..,. :)

vidya.shankaran
Activity Score 724
daniel ieraci's picture

Are they wishing she'll get fat over christmas? I can't seem to get it...

daniel ieraci
Activity Score 333
Art Director
SAM75's picture

Well, there are a lot of ad experts here, and nobody can define what the executors try to express. Not a good attitude for an ad.
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Maybe ( just maybe ) she wishes to get pregnant :D

SAM75
Activity Score 220
yippieeyyeah's picture

I think the focus shall be on "indulgent".

yippieeyyeah
Activity Score 43
Akademie für Kommunikationsdesign, Köln
silvi's picture

Sorry, don´t get it. Xplain???

silvi
Activity Score 4170
Copywriter
claudiugeanta's picture

This is very simple - the shadow shows her lifting her dress (skirt) - thus "indulgent Christmas" - as in "indulge yoursefl". Get it?? The message is great!

claudiugeanta
Activity Score 4
Creative Director
Bob08's picture

Excusez-moi messieurs.

Bob08
Activity Score 749
rolling.stone's picture

hot, lovely (i mean ad)

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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