Salefighter Campaign Womenswear, 2

Campaign
Agency Network: 
Published/Aired: 
June 2009
Harvey Nichols:  Salefighter Campaign Womenswear, 2

Description

Print advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.

Advertising Agency: DDB London
Creative Director: Jeremy Craigen
Art Directors: Hunter Somerville
Copywriters: Hunter Somerville
Illustrator: Mathieu Raynault
Photographer: Rick Guest
Designer: Steven Wilson
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Highest Rated

tirthomitro's picture

isn't it time to put forward a new idea harvey nichols?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Prof's picture

Dhalsim as a chick? I'm calling nintendo for plagiarism!!!

Prof
Activity Score 1449
Copywriter |

Quite really.

tirthomitro's picture

isn't it time to put forward a new idea harvey nichols?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

its funny i think. it shows women fight in that stores to get the one which they like also as psychological :D

Guest
bknowlden's picture

I'm personally on the fence with this, but it's DDB and Harvey Nichols. It'll be in Archive and probably get into Cannes next year...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

A few steps backwards from what they were doing. (When I said a few, I was trying to be polite.)

Guest
Guest's picture

The graphic is really what is eye catching and it's a shame, because I think that these days some people say "lets have a 3D render!" and they hope that the visual will sell the product. When I look at this three ad series the Harvey Nichols catfight ads come to mind.

I could be wrong and I shouldn't generalize, but I get the impression that they did research or were presented with ads and campaigns Harvey Nichols did in the past and one person said "Hey, Street Fighter IV just recently released. Wouldn't it be awesome if we painted fighting over quality products at a great price in a humorous sort of way by illustrating real people as characters from a fighting game?"

As bknowlden said, Archive would probably run this since they even publish ghost ads, but sometimes post two ads from an actual series that ran. I wouldn't doubt if this won a Cannes either with most of what passes for quality in recent years.

Guest
Unmotivated Genius's picture

I don't think this targets women.

it REALLY reminds me of this

http://www.adultswim.com/video/?episodeID=0101120251151ba07ad86a39df50...

Unmotivated Genius
Activity Score 100
Art Director
Jakarta Jack's picture

this is heading for disaster

Jakarta Jack
Guest's picture

cat fight substituting with 2 women?

Guest
alexander_bickov's picture

Not live idea

alexander_bickov
Activity Score 3281
Guest's picture

Are you guys serious?
This is awesome! It's total eye candy - backed up with a great insight.
I think it's a step forward for HN.

Guest
STRTLRS's picture

I like it, though it would make more sense if the purse was between the two or the last one on the shelves. As it is now, it looks like the elastic babe has won it. They didn't do a great job of recreating a game interface either with those cheap bevels.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

yctham's picture

If it is target on female, there is typical misconception about female psychology - very masculine idea indeed.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
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