Agency Network: 
Published/Aired: 
May 2009
Harvey Nichols:  Rocket

Description

Print advertisement created by Y&R, United Arab Emirates for Harvey Nichols, within the category: Retail Services.

Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director / Copywriter: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Art Directors: Komal Bedi Sohal, Sajesh Pudussery, Dash Gaude
Photographer: Tejal Patni, Photolibrary
Illustrator: Jomy Varghese
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Guest's picture

sorry but i dont get these...

Guest
insight_3j's picture

what's the point... ?

insight_3j
Activity Score 45
Graphic Artist
asifthebest's picture

Good one!

asifthebest
Activity Score 88
Art Director at Art Direction
Guest's picture

YES!!!!! nice, nice retail.

For people who look for awards candidates go to previews page and keep looking.
For people who need to sell products and want to make it in a beautiful way can vote for this campaign.

Guest
Guest's picture

The campaign did actually pick up a CLIO so one you're wrong and two don't look at this site if you're not interested in awards.

Guest
hari.'s picture

erp..

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

One thing i must say...fabulous clothes!! makes me want to have every one of them...

Guest
Guest's picture

does it mean this dress will set the party/stage on fire.... ??????????

gud work

Guest
asmara's picture

oh well..havent seen any great ad has been developed in dubai (yet) up to now...

Love the clothes, love the colors(suppose because the spring/summer feels). But that just doesnt work for me..i would might consider buying the clothes for my sister though...

asmara
Activity Score 62

Nature is the language, can you read?!

Guest's picture

does it mean this dress will set the party/stage on fire.... ??????????

gud work

Guest
Guest's picture

I suppose it's phallic, right? If you're the woman who buys this dress...you'll be launching guys' "rockets".

Guest
epoc.mak's picture

They are not clicking

epoc.mak
Activity Score 90
Art Director |

Rattan Makkar

Guest's picture

eyes catching but what's the point?

Guest
Guest's picture

You need to look at these ads in context of the whole campaign. The images surrounding the clothes act as a metaphor - so guy's coat will attrack "birds" - aka women; handbag will make other women act catty; this dress will make guys sexually aroused, etc. These ads convey a truthful insight - that the clothes you were trigger primal reactions from others. And that's certainly the case for fashion conscious, opulent people who will shop in this department store.

The reason why they work as a campaign is that it's cheeky for a start. It gets you eager to look at the next ad in the series to see how they'll craft that message.

As far as novel creative go, this campaign is way better than that POS ad from wrangler.

Guest
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